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  1. Desperately Seeking Search Engine Marketing Standards

    It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several...

  2. Desperately Seeking Search Engine Marketing Standards

    It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several...

  3. Forget Smart Tags; TopText Is Doing What You Feared

    Remember the hoopla I wrote about in July, where Microsoft's new operating system was going to have "Smart Tags" that turned words on web pages into hyperlinks that it or others could control? Bad press got Microsoft to abandon that idea, but it is...