Ad copy testing is one of the staples of good SEM agencies. Test and test often" is a bit of wisdom you'll hear over and over in the field. But do you know exactly what you're testing? Can you really trust the results?
In the early spring, a MarketingSherpa article highlighting the 2011 SEO benchmark report revealed that 20 percent of organizations surveyed had no process for performing SEO and 46 percent of marketers only had an informal process they randomly...
While most digital marketers embrace the wealth of data generated by their campaigns, one of their biggest challenges is to leverage that data beyond the specific channel in which it's generated. It can be a great frustration to make sense of...
Last Friday, news broke of Agence France Press filing suit against Google in U.S.District Court alleging copyright infringement. Here's the SEW Blog post with links to a Reuters and AFP's own story about the lawsuit.
In This Issue Search Engine Watch News + Search Engine Strategies Comes To San Jose! Search Engine Watch Articles + Search Engine Articles + Search Engine Resources + About The Newsletter Search Engine Watch News =========================
In This Issue Search Engine Watch News + Search Engine Strategies Comes To San Jose! Search Engine Watch Member Articles + Search Engine Watch Articles + Search Engine Articles + Search Engine Resources + About The Newsletter
Two popular myths are that alphabetization in the HTML title tag or using a keyword in a URL can improve ranking. There is little reason to expect either of these to work as "secret weapons" to getting amazing rankings, as explained below.
As the nature of search engine promotion has expanded and matured, the label "search engine optimization" hasn't seemed to cover what some companies and individuals feel they do. But what should come to replace it, if anything?
It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several...
It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several...
Remember the hoopla I wrote about in July, where Microsoft's new operating system was going to have "Smart Tags" that turned words on web pages into hyperlinks that it or others could control? Bad press got Microsoft to abandon that idea, but it is...
=================== About The Update The Search Engine Update is a twice-monthly update of search engine news. It is available only to Search Engine Watch members. Please note that long URLs may break into two lines in some mail readers.
One of the most memorable moments during last month's Search Engine Strategies conference was during the "Meet The Search Engines" panel, when Google was asked about its blocking of WebPosition Gold software.
THE SEARCH ENGINE REPORT April 2, 2001 - Number 53 By Danny Sullivan Editor, Search Engine Watch http://searchenginewatch.com/ Copyright (c) 2001 internet.com corporation About The Report ===================
Excite's new "Zoom In" search refinement feature debuted on the site last month, and the service will be gaining paid listings later this month. You'll find a new Zoom In button on the Excite home page, next to the regular search button.
THE SEARCH ENGINE REPORT April 2, 2001 - Number 53 By Danny Sullivan Editor, Search Engine Watch http://searchenginewatch.com/ Copyright (c) 2001 internet.com corporation About The Report ===================
=================== About The Update The Search Engine Update is a twice-monthly update of search engine news. It is available only to Search Engine Watch members. Please note that long URLs may break into two lines in some mail readers.
In March 2001, moderator Detlev Johnson of the I-Search mailing list asked his readers about their experiences with search engine paid participation programs, such as paid placement, paid inclusion and paid submission (see the Buying Your Way In...
Lycos Ranking Glitch From The Search Engine Update March 17, 1998 Some of you may have noticed that during the past two weeks or so, Lycos was ranking many sites alphabetically, by URL. For example, a URL of http://www.1time.com would come before...
THE SEARCH ENGINE UPDATE March 17, 1998 - Number 25 About The Update =================== The Search Engine Update is a twice-monthly update of search engine news. It is available only to those people who have subscribed to Search Engine Watch, http...
