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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    However, copy optimization, i.e.testing a succession of alternate ads to find the best performer, can be a lengthy process of trial and error that takes time to produce positive results. Optimizing your paid search ad copy is arguably the most...

  2. Softer NSFR may not save repo, banks warn

    We're still running our internal numbers and back-testing individual businesses, but it's still not clear to us how economical those businesses will be, even with the new, lower funding requirements," says a regulatory specialist at one European...

  3. 3 Lessons Social Advertisers Can Learn From Search Marketing

    ABT: Always Be Testing This way you can avoid clogging your owned assets with posts simply meant for ad testing. Over the years, search marketers have gotten very proficient at testing elements of their campaigns to drive optimal performance and...

  4. How Can SEOs Sell "Shiny, Sexy" Search?

    Shreya Kushari, senior vice president of search marketing and performance media for Digitas, agreed that one of the best way to get reluctant clients to invest in search is to sell "paid social and paid search as testing grounds for content...

  5. 5 AdWords Optimization Checkpoints You May Be Missing

    This is often used for testing purposes, so follow the test plan and set an end date to take next steps. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account creation.

  6. Your Job Is to Make Google Look Good

    In fact, they are constantly testing their algorithms in an effort to improve the quality of the results. Yes, that's right, if you want Google traffic, your job is to make Google look good. This post will explore why this is true, and what it...

    Published
  7. AIFMD: hedge funds reported to be struggling with reporting

    Eze Software's Christianson says risk may be an example, since AIFMD requires stress testing. Many hedge funds will struggle with submitting their first Annex IV reports to regulators which are due today (October 31) under the Alternative...

  8. In-depth introduction: Expected shortfall

    An accompanying document laid out the terms for a back-testing regime. Some researchers are now trying to come up with a robust back-testing method for expected shortfall, and it would be no surprise if regulators were quietly cheering them on.

  9. Industry confronts hard choices in CCP recovery debate

    According to the paper, the size of the recap fund should relate to the results of rigorous, regulatory-driven stress-testing, which JP Morgan argues should dictate the amount of capital CCPs should hold.

  10. Bank of England disaster protocol questioned

    I would imagine these are subject to regular testing so in this case the IT glitch feels like it is outside of the normal and in that respect did not stand up to the test. Weaknesses highlighted after payment system failure