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  1. Forget Big Content – Small Content Is Critical to Search Success

    Getting it right is all about experience and testing in reality, but there are rules to go by. And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic content knowledge.

  2. Pre-PPC Strategies For Launching a New Product

    Since we're testing them, we're not relying upon them. PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions...

  3. Top Brands Now Testing Pinterest Promoted Pins

    A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. We first learned about Pinterest’s plans for promoted pins in September 2013. Now, Pinterest is taking the test into the next...