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@ Sign Self Serve

  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost...

  2. Generating Revenue From Outsourced Local Search

    With this model, local search can serve contextually-relevant advertising, since consumers self-identify exactly what they're looking for and where. Self-provisioning: For affinity and utilitarian sites that do not have a local sales force, it's...

  3. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Automated bots often post gibberish messages with self-promotional links to them. I've noticed – and I actually enjoy it very much – that you now serve personalized results to anyone with a Google account who happens to be logged in.

  4. AlmondNet Debuts "Post-Search" Search Behavioral Ad Network

    Unlike Google's popular AdSense program, there's no self-serve sign-up option, for the moment. AlmondNet, by reviewing past search behavior, might serve up an ad that seems relevant to cars. The "Post-Search" service gathers data on what people...