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  1. Google Display Network Remarketing: Convert The Prodigal Shopper

    Ninety-five percent of online browsing is spent on content, with the remaining 5 percent relegated to search, according to Google. Meanwhile, 98 percent of a website's visitors leave without converting, according to ValueClick.

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012. A significant part of that business involves being able to monitor the...

  4. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    E-commerce sales on Black Friday, traditionally the kickoff to the holiday season for brick and mortar retailers, surpassed $1 billion for the first time in history. Fifty-seven million Americans chose to shop online on Black Friday, resulting in a...

  5. New Competitive Facebook Reporting Tool Available

    Last week SEMrush announced the release of a new Facebook PPC reporting tool. The tool offers competitive intelligence on ads running on Facebook by domain, keyword, and also top ads on Facebook. SEMrush describes the tool as more comprehensive...

  6. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    There are several important trends hidden in plain sight in the U.S. Online Video Rankings for July 2012, which comScore Media Metrix announced on Friday. First, 184 million U.S. Internet users watched 36.9 billion online content videos in July 2012.