Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Another niche social player worth exploring is question-and-answer site Quora.
Google Executive Chairman Eric Schmidt has defended the firm’s UK tax payments, claiming it operates within the law and is responsible for “billions” of spend in the country. Google has been hit by accusations in the past that it has acted in an...
Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012. A significant part of that business involves being able to monitor the...
With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online newsroom. While most brands report having an online newsroom as part...
As former advocates of the Mayan Apocalypse could no doubt tell you, predicting the future isn’t an exact science. We made it through 2012 without facing an apocalypse, and now thoughts are turning to what might happen throughout the rest of 2013.
Twitter's transparency report shows that governmental requests for data have grown over the course of 2012. Governments from around the world made 1,858 requests for Twitter data during the second half of 2012 – up from 849 requests in the first half.
Well, 2012 has been one of hell a ride for the search marketer. The only way to describe it is a series of ups and downs, thrills and spills, twists and turns. It has been a roller coaster of a year. Regardless of your type of business, practices...
Throughout your career as a SEM manager you will most likely connect with many other marketers. Through social media, meet-ups, or conferences you’ll meet some interesting characters. Here's a look at the 16 SEM managers you will come in contact...
Google shifted $9.8 billion in revenue to Bermuda in order to avoid paying $2 billion in global taxes, Bloomberg reported. The search giant reportedly used common revenue funnelling techniques to avoid its tax obligations.
E-commerce sales on Black Friday, traditionally the kickoff to the holiday season for brick and mortar retailers, surpassed $1 billion for the first time in history. Fifty-seven million Americans chose to shop online on Black Friday, resulting in a...
Last week SEMrush announced the release of a new Facebook PPC reporting tool. The tool offers competitive intelligence on ads running on Facebook by domain, keyword, and also top ads on Facebook. SEMrush describes the tool as more comprehensive...
There are several important trends hidden in plain sight in the U.S. Online Video Rankings for July 2012, which comScore Media Metrix announced on Friday. First, 184 million U.S. Internet users watched 36.9 billion online content videos in July 2012.
Internationally, revenue from social networks will grow an impressive 43.1 percent year-over-year in 2012, putting the total amount of income generated by sites like Facebook, Twitter, and LinkedIn at $16.9 billion.
Links matter. There's no debate links are a big signal of quality to search engines, so you need to know your ABCs. Whether you're starting from scratch or looking to further enhance your link profile, links remain a critical method of marketing.
In “Keyword Clustering for Maximum Search Profitability” we discussed the idea of clustering keywords and how doing so can increase the speed and effectiveness of your link building efforts. The article was based on the principle of passing...
Where are you spending your spring or summer vacation? Americans searching Google for travel destination information are most interested in Disney, Las Vegas, and Florida, according to a new report by digital marketing intelligence firm AdGooroo.
Social media advertising revenues in the United States will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). The leap would represent a compound annual growth rate of 21 percent.
Google has announced that you can now see up to 90 days of historical data in your Webmaster Tools Search Queries reports instead of the previous 35 days. Additional changes have been made to the Webmaster tools interface
For Google, April Fools' Day is the annual launch day for a slew of gag products and hoax services you’ll likely never see in real life. Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their...
