You should leave yourself 60-90 days to market the event before hosting it. Start the Twitter drumbeat 60 to 90 days before the event. If there is no established protocol, send out a press release 60 days, 30 days, 14 days, and 48 hours prior to...
As of March 31st, they were employing almost 16,000 keywords, and go figure, that number has plummeted tremendously in the past few days as the live update confirms. It has finally come to a close with the University of Louisville Cardinals...
Below is a snapshot of what trends were most searched in women’s apparel in the last 90 days, available for free from Google Trends. The same trend investigation in the Outerwear category in the last 90 days tell us that consumers are looking for...
Starting with the background, in the early days, it was all desktops and luggable portables. So how can you build a site that addresses current and future cross-media challenges? In the jam-packed Next Generation Site Architecture session at SES...
And we had to wait 5-7 days for the mystery Overture team to tell us that 90 percent of our keywords were disapproved for the most inscrutable reasons. AdWords doesn’t have to be hard, complex, or time consuming.
Our lofty goal for our consumer products site was to break 250,000 visitors in 90 days, which we did… sort of – it depends on how you measure visitors; total versus unique. As soon as we completed publishing on any given day we went immediately...
Also worthy of notice, from an SEO perspective, is that top results largely feature RSS content, and most of the content has a degree of freshness, displaying posts dated within the past 90 days. One of the most compelling reasons is because their...
Fresh off of announcing the Majestic SEO Fresh Index increased to 90 days, the Majestic SEO Team has introduced a new URL submission tool open to everyone, not just their paid subscribers. Majestic SEO is expanding yet again.
Instead of rotating the ads indefinitely, the setting would automatically default to a period of 30 days, then ‘optimize to show the ads expected to generate the most clicks’. With all of the strong feedback coming from the PPC community, Google...
As 2013 is now just days away we’re into the critical planning period for most marketers. While time will undoubtedly be spent drilling down into a multi-faceted digital strategy plan, necessity should dictate that at the very heart of it lies...
The search giant's research reported that some days work better than others when it comes to smartphone launches. Given the information, Google recommends that marketers schedule their message with those days in mind.
In the last 90 days, we’ve seen more inquiries with serious intent. How can you more effectively sell your SEO services, build your brand, and ultimately make more money? Many of us come from a technical background and are still developing creative...
Since the days of cavemen carving on cave walls people have been publishing content. “How Many SEO’s are Really Content Marketers? So… you're now a content marketer and not a SEO practitioner. You're now a strategic thinker and not just a technical...
You're also given the options to set the time period for the experiment, from as little as 3 days to as much as 2 weeks. Really important. It’s the single most neglected discipline (just ahead of user experience) within the search industry, yet so...
If new to this, make sure your clients know what it means to be an SEO these days. Other than clean up the quality of Google's index what else could the objective of Penguin be? Much like the icebergs that so often surround penguins, the Penguin...
For example, search terms that didn’t have a significant volume or where no clicks occurred in 30 days are missing. Many Google AdWords features come with fabulous treats that help improve account performance or ease campaign management.
For example, if you knew your call center had an extremely high phone conversion rate, and that for this one month they were experiencing some slow days, wouldn’t you want to test a click-to-call campaign?
The days of the single task "SEO and done" marketing are over. Not so breaking news from Tabke: "The days of the single task 'SEO and done' marketing are over. These are the areas small- to medium-sized businesses should focus on, according to CEO...
Period 2: X + 30 days after sale, percentage B of total sales Period 3: X + 90 days , percentage C of total sales Period 1: X days after sale concludes, percentage A of total sales Some sites have sale calendars and slot certain businesses in to...
In the Crawl Stats area graphs displaying the past 90 days of Googlebot activity can be seen. Over the past couple of years, Google has spent a significant amount of time incorporating feedback and making improvements to their Webmaster Tools.
