SEO News


  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. However, copy optimization, i.e.testing a succession of...

  2. Smart beta indexes gain currency with Asian investors

    Despite some high-profile failures banks and index providers are bullish It isn't an overstatement to say that the universe of indexes has exploded in recent years with many more of these instruments now available from a host of providers including...

  3. Your Job Is to Make Google Look Good

    Yes, that's right, if you want Google traffic, your job is to make Google look good. This post will explore why this is true, and what it means for your SEO strategy. Why, Oh Why, Is This True? A few months back I was speaking with someone, and...

  4. Industry confronts hard choices in CCP recovery debate

    CCPs have ways to boost financial strength – none straightforward It is often said that learning to recover from mistakes is more important than trying not to make any at all, but critics of swap market clearing houses claim the sector has got it...

  5. Can Groupon Break Into the Search Market?

    In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as phone numbers, hours of operation, menus, and website URLs.

  6. 'Revolving door' unique to financial regulators

    Regulators in other sectors more likely to stay in public service The so-called 'revolving door' between regulators and industry is much more active in finance compared with other sectors, according to new data.

  7. HFT firms ‘learned a lot’ from Knight Capital loss

    Automated risk systems vital, says Tower Research Capital CRO High-frequency traders "learned a lot" from the devastating $461 million trading loss suffered by Knight Capital in August 2012, according to Marc Vesecky, chief risk officer (CRO) of...

  8. Citadel ‘nervous’ about lack of Sef competition

    Firms warn dominance of Bloomberg and Tradeweb may not be healthy Derivatives end-users are increasingly worried that just two swap execution facilities (Sefs) – Bloomberg and Tradeweb – are dominating dealer-to-client trading.