My friend Erika Napoletano talks about "The Power of Unpopular", saying if you aren't polarizing opinion with your content, you need to rethink your position. His answer: write "awesome frickin' content"!
The third reason is that you can get a top 3 position. All these reasons relate to control, but getting into the top 3 position on Google product listing ads, we've seen, can give your products significantly more exposure.
It's easy to find the "Add to Cart" button, it's placed in an obvious position and there's multiple options to view additional information. When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL...
SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. Basic search engine optimization (SEO) is fundamental. And essential.
However, YBN's advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity for advertisers seeking to maximize their search efforts. Every search marketer knows Google dominates in U.S.search volume...
We find the outlets where our demographics live, and work to position our brand as the expert that audience turns to when they need answers. Why can't we look at search marketing from the perspective of encouragement?
Way back in sixth position is TripAdvisor, a travel review site that does a great job in doing exactly that; addressing the user's intent, capturing attention, and inspiring the click. Loews' site appears in the second organic position and in a...
If you aren't competitive, it doesn't make sense to bid high for position against a certain product or product type. On the flip side, if you are the price/volume leader on a specific product, you should bid very aggressively and continue to...
When your CTR is better than all of your competitors, you will pay a lower CPC for any given position. If you lose impressions to rank, it’s typically because your position is too low on the page. But using the Share of Voice report can be an...
Example: Increasing search rank from position 4 at 8.2% CTR to position 2 at 14% CTR with an average monthly search volume of 120,000 = 84,878 more search referrals CTR: Position 1 @ 36.4%, Position 2 @ 12.5%, Position 3 @ 9.5%.
At a glance on many ads, it will look like CTR on one ad is statistically better, when in reality, it was just shown in the top position more often than on the side. Better ad copy is a big competitive advantage.
Mashable is a fantastic example of this in action, notice how their pages load almost instantly and then new content is loaded as it is needed (as your scroll position advances toward those pixels). People are almost always talking about absolutes...
I touch on some best practices, such as how to set up a best seller Ad Group and Seasonal Ad Group, Monitoring your average position to bid competitively, and how to track Day of the Week Dimensions on AdWords here.
Besides, a difference between position one and two, or two and three could only be a half a percentage point—but a huge divide might exist between the bid prices for those positions. Lower Your AdWords Position
Example for Marketing Scope: "To build an army of advocates that in turn help build and maintain the brand's position. As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social...
So never demand because you're not really in a position of strength. One of the problems with public relations is that you can't always guarantee editorial coverage. And when you do score some major media coverage, the sweet taste of success can be...
Offers only appear when you’re ad is in the top position. This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the real estate for ads at the expense of unpaid listings.
Improve overall ad position (Ad Rank = Max CPC x Quality Score). Quality score is one of the most misunderstood concepts in paid search. Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological...
I witness many SEO conversations where improvement in rank or position is the focus without any consideration given to web page visits and conversions. Given Optify’s CTR data for positions 1 through 20, the opportunity gap can be communicated to...
Comment on breaking news stories from a position of authority. What follows will be real examples of the content that can be created and a summary of 18 different types of content that can be generated from survey results.
