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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. However, copy optimization, i.e.testing a succession of...

  2. US airline wins Dodd-Frank real-time reporting delay

    Southwest Airlines no-action letter could lead to wider relief A no-action letter issued by the US Commodity Futures Trading Commission (CFTC) to Texas-based Southwest Airlines on November 6 may herald a broader shift in the CFTC's policy of...

  3. JPX has 'no plans' to list Nikkei 400 futures overseas

    Onshore derivative market is the focus for Osaka Securities Exchange Ahead of the November 25 launch of futures on the JPX Nikkei 400 index, Hiromi Yamaji, president of JPX's Osaka Exchange (OSE) is bullish about closing the gap on CME which he...

  4. FSB delays designation of systemic reinsurers

    IAIS assessment methodology under fire again for lack of clarity The Financial Stability Board (FSB) has postponed the designation of global systemically important reinsurers, with regulators suggesting that worries about the assessment methodology...

  5. "Europeans are the problem" in CCP oversight standoff

    CME's Taylor claims approval for US regime is being unfairly delayed The European Commission’s (EC) refusal to recognise rules for US central counterparties (CCPs) as equivalent to those in the EU is putting market stability at risk.

  6. Green is the colour of choice for BNP Paribas in France

    BNP Paribas wins the best in France award BNP Paribas (BNPP) showed this year that its commitment to green goes beyond the colours in its logo. In September, it teamed up with the World Bank to sell €50 million of what it calls the first fully...

  7. US bilateral margin rules: a hit parade of horrors

    US regime differs on currency, threshold, eligible collateral and non-financials Rules requiring margin to be exchanged on non-cleared swaps have been in the works for three years and are not set to take effect until the end of 2015, but in August...

  8. Industry confronts hard choices in CCP recovery debate

    CCPs have ways to boost financial strength – none straightforward It is often said that learning to recover from mistakes is more important than trying not to make any at all, but critics of swap market clearing houses claim the sector has got it...

  9. Esma discusses AIFMD prime segregation today

    Technical committee to recommend position to board Technical experts from the European Securities and Markets Authority's (Esma's) investment management standing committee are meeting today to discuss the level of segregation to be applied to...

  10. OCC’s Taylor: US creates ‘headroom’ for leverage rethink

    Tougher leverage ratio in US prompts early review Regulators will monitor the impact of US and international leverage ratios, and may rethink calibration of the latter as a result of the "headroom" the tougher US standard creates, according to...

  11. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing for the holiday rush in PPC. For e-commerce advertisers, the holidays are the busiest time of year, mirroring the cycle seen in brick-and-mortar...

  12. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better.