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  1. 5 AdWords Optimization Checkpoints You May Be Missing

    This is often used for testing purposes, so follow the test plan and set an end date to take next steps. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account creation.

  2. Green is the colour of choice for BNP Paribas in France

    The regulator considers any product with three or more steps to be complex, increasing the disclosure and compliance burdens on distributors. Stringent market regulations dictate that only products that can be described in three steps or fewer may...

  3. 25 banks fail ECB stress check on financial health

    The central bank said that 12 banks have since taken steps to raise the required capital, which would better equip them in the event of another crisis, and the remaining 13 banks will have two weeks to submit plans to cover the shortfall within a...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. The original algo hit typically feels like a punch in the gut, with serious confusion and...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I won’t cover the steps in this column, but creating custom segments is a powerful thing to do when analyzing websites. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  6. 14 Top-Notch Resources to Help You Become a CRO Expert

    KISSmetrics and CRE teamed up to create this infographic on nine steps to better conversions. Even those considered to be CRO (conversion rate optimization) experts had to start somewhere. Nobody knows right away how to optimize websites as soon as...

  7. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Follow the steps below to transition to Shopping Campaigns before August. Although Google's headquarters are in Silicon Valley, the...