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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. The original algo hit typically feels like a punch in the gut, with serious confusion and...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I won’t cover the steps in this column, but creating custom segments is a powerful thing to do when analyzing websites. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    KISSmetrics and CRE teamed up to create this infographic on nine steps to better conversions. Even those considered to be CRO (conversion rate optimization) experts had to start somewhere. Nobody knows right away how to optimize websites as soon as...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Follow the steps below to transition to Shopping Campaigns before August. Although Google's headquarters are in Silicon Valley, the...

  5. Conquering Content Marketing, Step 5: Measurement

    Conquering Content Marketing in 5 Steps: It All Starts With a Plan Previously, on British Outfitters. Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, just learned that someone has hacked into her work email...

  6. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    You can set up and use these dashboards for quicker reporting and deeper insights using the following five steps. What if you could map advanced Analytics users' knowledge over your own data? Well, don’t imagine any longer, you can (and should) do...