After all, a Yelp review with no negative reviews and a perfect 5 star score will look worse to Yelp users than the business with a few negative reviews. Although the restaurant industry is no doubt the most present on the site, other businesses...
This approach to building star ratings is brilliant since it's extremely hard to game. Star Ratings Say what you will about Facebook – I think it takes a smart approach to star ratings. You can't simply call up 500 friends and ask them to quickly...
Of over 11,600 reviews logged by users of the new service, the overwhelmingly majority, 6,059, gave it a one-star review, and the average score from the total reviews is just 2.2 out of 5. Despite mostly negative reviews from users, Facebook's...
Being a huge "Star Wars" fan, Schottmuller, highlighted that Obi Wan's Jedi Record (i.e.conversion rate) was 50 percent; if you were to apply that same conversion rate to the actions you want people to take on your site, 50 percent would be great...
In a "Star Wars" analogy, the Tourism Australia team views itself as the wise Yoda whispering into the ears of its fans (Luke Skywalker), who are the hero of their story throughout. Most of us think about marketing our businesses or our clients...
Of course, everyone wants the star phrases, but only 10 entries can be the standard organic results for those, sometimes even less thanks to universal search. It’s what helps us decide which pages to make, how to optimize the pages have.
Less successful marketers tend to blame external constraints on their performance while star performers take more responsibility and ownership of their fate. Star performers complain less and have a far stronger “can-do” attitude than their...
The exciting aspect of this contest is that the winner is determined by online votes so the online community gets to dictate who our next commercial star will be. Can an insurance company use crowdsourcing to take a function typically performed by...
Well it deserves a great 5 star! Facebook released a native app for Android devices on Thursday, which it claims is "twice as fast" as its previous effort. The new app, Facebook for Android 2.0, sees the social network ditching HTML5 in favour of...
Being a metrics rock star is definitely a requirement in this new world of SEO rules where the landscape is changing daily and c-level executives are demanding more and more accountability when it comes to your SEO endeavors.
The star translation you'll see in search results comes from the structured data coding. Google will translate the 4.5/5 into a 4½ star rating. My last article outlined implementing schema address markup on your website.
The ads keywords for Macy’s are standard words for what their store supplies such as “handbags”, “fashion star” (seemingly Macy’s is cross-promoting with the NBC "Fashion Star" reality show by way of a clothing collection), “earrings”, “beds”, and...
This works well in travel where a hotel like The Venetian in Las Vegas may be sold out or have a much higher rate than usual, but by offering alternative properties with a similar star rating and a better price may be more likely to turn that user...
Say your team broke a record or goal you set for yourself, hired a new rock star employee, or participated in a community event that you would like to share. In order to successfully market your company on a platform like LinkedIn, it's essential...
In this case, we've been running our Virtual Star Parties on Google+, where we hook up telescopes live into a Google+ Hangout so people can see objects in the night sky and even make requests. These star parties actually drive people to Google...
Other instances of negative SEO have included such tactics as hacking a website to inflict some sort of malicious damage on a website, review bombing (pointing a large number of 5-star reviews at a business so it appears they paid for them), or...
Star Reviewed” A wise man named Bryan Eisenberg once told us that robust user reviews and the inclusion of reviews and other user-generated content increases conversions. Which got me thinking, can we use that dynamic for PPC ads as well?
On Sept.fans of comedy star Jonah Hill could watch the live streamed interview about his new movie, Moneyball. Its engineers gave three gifts to YouTube Partners, wrapped up as new features: Wirecast for YouTube Live: This new software allows...
Google TV Click: Control Television Google TV Click will let you control the actors and locations of any and every television show or movie you're watching, whether its "Star Wars" (blast Jar Jar Binks to a galaxy far, far away!
In travel, it could be along the lines of proximity to a landmark or star rating. Your main objective isn’t limited to simply increasing traffic to your website and improving rankings by using search engine optimization (SEO) – search marketers can...
