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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. However, copy optimization, i.e.testing a succession of...

  2. Smart beta indexes gain currency with Asian investors

    Despite some high-profile failures banks and index providers are bullish It isn't an overstatement to say that the universe of indexes has exploded in recent years with many more of these instruments now available from a host of providers including...

  3. JPX has 'no plans' to list Nikkei 400 futures overseas

    Onshore derivative market is the focus for Osaka Securities Exchange Ahead of the November 25 launch of futures on the JPX Nikkei 400 index, Hiromi Yamaji, president of JPX's Osaka Exchange (OSE) is bullish about closing the gap on CME which he...

  4. "Europeans are the problem" in CCP oversight standoff

    CME's Taylor claims approval for US regime is being unfairly delayed The European Commission’s (EC) refusal to recognise rules for US central counterparties (CCPs) as equivalent to those in the EU is putting market stability at risk.

  5. 5 AdWords Optimization Checkpoints You May Be Missing

    It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account creation.

  6. Poor liquidity stalls long-dated Thai derivatives market

    Demand is strong but supply is constrained due to stuctural issues Thai markets had a tumultuous six months in the first half of the year, following December's anti-government protests. With the staging of a coup in May, and the imposition of a...

  7. Green is the colour of choice for BNP Paribas in France

    BNP Paribas wins the best in France award BNP Paribas (BNPP) showed this year that its commitment to green goes beyond the colours in its logo. In September, it teamed up with the World Bank to sell €50 million of what it calls the first fully...

  8. BBVA leads inflation and interest rate trades in Spain

    BBVA wins the best in Spain award Spain today is a perfect environment for structured products, says Alfonso de Miguel, head of global structured solutions at BBVA in Madrid. Volumes at the bank in 2014 are up 100% compared with the same period...

  9. US bilateral margin rules: a hit parade of horrors

    US regime differs on currency, threshold, eligible collateral and non-financials Rules requiring margin to be exchanged on non-cleared swaps have been in the works for three years and are not set to take effect until the end of 2015, but in August...

  10. Industry confronts hard choices in CCP recovery debate

    CCPs have ways to boost financial strength – none straightforward It is often said that learning to recover from mistakes is more important than trying not to make any at all, but critics of swap market clearing houses claim the sector has got it...

  11. Conflict of interest: banks call for unity on Eonia

    Traders fear swap market will be split by 0% floor disputes Three different banks, three different answers: yes, says one senior rates trader, his bank will be paying. No, says one markets head, the bank's lawyers are very clear on the matter – no...