SEO News

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  1. Search Engine Marketing Checklist for Hotel Marketers

    There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare: Search engines Comparison websites Hotel booking engine websites Hotel chain/brand websites

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better.

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. The original algo hit typically feels like a punch in the gut, with serious confusion and...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then...