SEO News

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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. On the organic side of things, reports show “(not provided)” keyword data in Google is holding strong at about 85 percent, and has since October...

  2. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising.

  3. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet ad revenue, compared to $16.9 billion and 46 percent in 2012, according to the Interactive...

  4. Digital Data Trends – Search, Social, & Content Fusion

    One of the biggest challenges marketers face is understanding what to do with mass data at hand. This was a key theme from the recent ClickZ Live New York. I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Not even the world's biggest brands are immune from reputation disasters. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked...

  6. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Anyone can do bad influencer marketing. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box.

  7. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. What it found was that overall, sites did not stack up...

  8. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. We have all done market research on our competitor's website, keywords and ads, but how actionable...