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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Once you've found low-quality content, you want to come up with a plan of action for how to deal with it. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping...

  2. Google Analytics Content Reports: Understanding the Key Benefits

    These can be found above the graph: We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? If you haven't checked your Content Reports in Google...

  3. Google Webmaster Tools Now Finds Smartphone Crawl Errors

    Not found errors and soft 404s: A page can show a "not found" message to Googlebot, either by returning an HTTP 404 status code or when the page is detected as a soft error page. It can be bit complicated for websites with a high number of...

  4. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    For example, during a recent audit, I found large sections of a subnavigation that wouldn't trigger when mousing over its top-level category. I once audited a site with an entire navigation found in the code, but users couldn't access that content...

  5. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    When a 404 (“page not found”) error occurs, make sure you have a custom page to help your visitor find something else of use, even if it wasn’t what they were looking for. You’ve got many ingredients coming together, and before you’re done adding...