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  1. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    Keep a file of top landing pages from the old site and crawl those URLs periodically. For example, during a recent audit, I found large sections of a subnavigation that wouldn't trigger when mousing over its top-level category.

  2. When's an Outage More than Just an Outage?

    During times of either configuration problems or simply an outage, a search engine may see one of the following: DNS is unavailable, Network is not available, 500s in a large volume, and if a server is setup incorrectly, it could see redirects to...

  3. Conducting a Redirect Audit on Your Web Site - Part 2

    Let's continue our discussion where I left off, discussing a popular log file analyzer, Analog. This is an overview of the various status codes that appeared in your site's log file. That means a Web page or file on your site was served up to the...

  4. Conducting a Redirect Audit on Your Web Site

    It also looks at 404 errors (file not found), as well as other server status codes appearing in your site's log files. Within a few seconds you'll have a report, usually presented in an HTML file. Copy the site's log files into the same folder...

  5. SEW Experts: Conducting a Redirect Audit on Your Web Site

    It also looks at 404 errors (file not found), as well as other server status codes appearing in your site's log files. A redirect audit looks at the server redirects that are happening on your site, and which sites are sending visitors to links on...

  6. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    In the past, you had to save important stuff, put it in a folder, or save a file, or something. In reality, Cutts and the Google team found it easy to detect the methodology, which included some pages with URLs ending in "/doorway_google.