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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Duplicate Content: One of the quickest ways to spot duplicate content with Screaming Frog is to run a crawl report of your site and identify duplicated page titles and/or file names. Dead content: Pages that serve a 404 error because that file...

  2. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    Keep a file of top landing pages from the old site and crawl those URLs periodically. For example, during a recent audit, I found large sections of a subnavigation that wouldn't trigger when mousing over its top-level category.

  3. When's an Outage More than Just an Outage?

    During times of either configuration problems or simply an outage, a search engine may see one of the following: DNS is unavailable, Network is not available, 500s in a large volume, and if a server is setup incorrectly, it could see redirects to...

  4. Conducting a Redirect Audit on Your Web Site - Part 2

    Let's continue our discussion where I left off, discussing a popular log file analyzer, Analog. This is an overview of the various status codes that appeared in your site's log file. That means a Web page or file on your site was served up to the...

  5. Conducting a Redirect Audit on Your Web Site

    It also looks at 404 errors (file not found), as well as other server status codes appearing in your site's log files. Within a few seconds you'll have a report, usually presented in an HTML file. Copy the site's log files into the same folder...

  6. SEW Experts: Conducting a Redirect Audit on Your Web Site

    It also looks at 404 errors (file not found), as well as other server status codes appearing in your site's log files. A redirect audit looks at the server redirects that are happening on your site, and which sites are sending visitors to links on...