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  1. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    What’s more, as people engage with and share this content with others, it sends strong signals to the search engines that improve its position in search engine results, which increases the content’s reach significantly.

  2. Forget Clicks, iProspect Study Shows Ad Impressions Drive Purchases & Boost Brands

    The implicit behavior seems to be that users are looking for trust signals - where inbound links imply that it is a trusted brand. Again, organic search seems to provide valuable trust signals to the user whilst, perhaps, online display indicates a...

  3. U.S. Online Video Market Soars in July to 21.4 Billion Videos Viewed

    As Google says, "We use more than 200 signals, including our patented PageRank™ algorithm, to examine the entire link structure of the web and determine which pages are most important. Yesterday, I talked about my new book, YouTube and Video...