For some time now, social has been all the rage. Yet, many people are still trying to figure out exactly how social plays into their search strategy. Where are things headed? What rightful place does social has in the search marketing mix?
A few different studies released this week offer important insights into Facebook user behavior; specifically, why do people unlike business pages and how can we, as marketers, better communicate the company’s brand message?
Dentsu has announced the acquisition of Innovation Interactive. If you're not familiar, Innovation Interactive is the parent company of 360i, SearchIgnite, and Netmining. Innovation Interactive will become a wholly-owned subsidiary of Dentsu...
Every January, journalists, bloggers and other industry folk take to their respective blogs and publications to predict what may happen in the New Year. Search is no exception to such speculation. We compiled a list of five predictions for search...
Today's Top Story: AndyAtkins-Krüger Use International Search Marketing -- Just Like Google! SEW EXPERTS: INTERNATIONAL SEM Google's international business has been growing more than five times faster this year.
If you've been following Google Caffeine, you know, the new search architecture the search giant has been teasing search marketers with, then you may not be sure what to expect when it's eventually rolled into the main search.
Netmining is a website optimization company that began in Europe. It was acquired by Innovation Interactive, parent company of 360i and SearchIgnite, which is now launching Netmining's optimization suite in the U.S.
SearchIgnite has released search marketing spend data for Q1 2008 and the news is good for Yahoo, and so-so for Google and Microsoft. Year-over-year, same advertiser spending was up across all engines by 28.5%, but a slowdown in March spending...
So far, we've shared some New Years Resolutions, and predictions from several search marketers and social media marketers. I asked many of those same marketers what they would most like to see from search engines in 2008.
SEMPO, the Search Engine Marketing Professional Organization, has announced the nominees for its 2008 board of directors. The 2008 board will consist of 13 individuals who will each serve a two-year term.
Last week, we shared some New Years Resolutions from several search marketers and social media marketers. I asked many of those same marketers what they thought 2008 had in store for search. Again, I'll be sharing their responses in two parts.
We're just a few weeks into 2008 now, which means there's still time to make a New Year's resolution. I asked around to some search marketing and social media marketing friends, and got quite a range of responses.
Mention the word "algorithm" (define) and media buyers and online marketers flee for cover. Algorithms don't scare search marketers or SEOs (define). The list of SEM (define) firms and technologies that offer proprietary technology with...
Yesterday, we defined 2007 as "The Year that Search Grew Up. It was a year of growth, change, and maturation in an industry known for never sitting still. Blended and universal search, quality scores, social media, and personalized search results...
While Google clearly retains the dominant market share among search engines, it appears that Yahoo showed some strength this summer with "impressive momentum," according to a report by SearchIgnite and RBC Capital Markets.
We at Search Engine Watch are delighted to now be working with Kevin Heisler, who joins us this week as the site's executive editor. Kevin will be overseeing all editorial aspects of the site -- and we couldn't have hoped for someone with better...
We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. From the SEW blog: Organic Search
Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog:
Innovation Interactive, which houses search and interactive shop 360i and search tools provider SearchIgnite, has gone solo, via a management-led buyout from Japanese parent company Livedoor, according to Mediapost.
Last week, Google announced a major change in the way it delivers search results, moving from "siloed" searches for blogs, videos, news and other categories to a "universal search" model, incorporating all of those categories in a single page...
