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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    For an additional $25/90 days, you can get access to their library of 453 conversion case studies. Even those considered to be CRO (conversion rate optimization) experts had to start somewhere. Nobody knows right away how to optimize websites as...

  2. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Options for creating Shopping campaigns: "In the coming days, we’ll be adding some options to help you get started," Google AdWords said in its announcement. Google AdWords announced today that by the end of August, regular Product Listing Ads (PLA...