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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Options for creating Shopping campaigns: "In the coming days, we’ll be adding some options to help you get started," Google AdWords said in its announcement. Google AdWords announced today that by the end of August, regular Product Listing Ads (PLA...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We allowed the campaigns to run for a few days to see if performance would improve or level out, but it didn’t. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate...

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    This same analysis can be applied to time of day, days of the week, locations and more dimensions – focusing first on conversion rates as your guide. 2013 brought enhanced campaigns – the good and the bad – to search marketers.

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    And in the days following the ad, the account added more than 250,000 followers, almost 10 times it's audience size prior to the ad airing. Granted, I was writing down every hashtag that came up on the screen for an analysis I did later that night...