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  1. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    Examples of dirt are if we click on a URL and we see a redirect, a 404 or a 500 code. On sites with millions of pages indexed, technical problems can sometimes yield catastrophic results. Even if a problem was the result of an honest mistake...

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Each row represents a redirect from old to new. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it just right. But this step – the testing – is often ignored before a site goes live.