B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the CMO Council and NetLine. Their objectives are to drive business leads, influence...
BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the past couple of years, as well as the types of businesses that people are searching for.
Google is celebrating gay pride month in a big way. From its internal committees to its speaker series and fundraising events, Google supports the LGBT community and employees unlike most workplaces. In a post on Google+, Life at Google documented...
With the rise of smartphones and mapping apps we're living in the era of local search and discovery. Before we dive into the thicket of what it takes to win in the space and who the players are, let's take a step back and review the basics of local...
According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April...
It may sound like a belated April Fool's joke, but it's not. Google plans to give Internet access to the entire world by sending network-enabled balloons into the stratosphere. Dubbed Project Loon, the venture aims to liberate those 5 billion or so...
Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. The new product, which Yahoo is launching in connection with location...
As I'm sitting here, I am awaiting a response from a client on renewal of their SEO efforts. This particular client is a bit of a "dream client. Not because they are a big name or spending a ton of dough…it's because their project has been...
Mobile and social have been among the most talked-about subjects for the last couple of years. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective?
A few months ago Bing Ads shared insights from a study of over 250,000 unique PPC ads. It covered more than 300 million ad impressions over a 30-day period in the travel industry. The results demonstrated how including 23 keyword variables could...
In a world where we're distracted by some 30,000+ brand messages per day, effortlessness in the user experience is becoming a highly desirable quality. Crafty Google, in realization of this, has been working overtime on the most effortless...
Retargeting used effectively is one of the most powerful tools in digital marketing, but it's not without its wrinkles – which sometimes require steps and hops and turns a polka dancer could appreciate.
New research emerging from Curalate describes what types of images get the most pins, repins, and likes on Pinterest. Analysis of more than 500,000 images looking at 30 different visual characteristics like textures, colors and more, uncovered a...
Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc). So Google yourself first. Do you like the results that come up on the first two pages of search results?
Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed today announced plans to beef up efforts to create more viral video content, with the creation of a social video studio and hooking up with CNN for a content deal.
Social Media Examiner has released the 2013 Social Media Marketing Industry Report. Of all the questions they posed to marketers this year, the thing that stands out the most is not how many businesses are using social media, but how many aren't...
Late last month, Bing Ads released a preview of their new Keyword Distribution Graph. Keyword Distribution Graph is revolutionary in many ways, taking data filtering and slicing to a new and visual level.
Jeffrey Hayzlett will be the keynote speaker at SES Toronto 2013. Hayzlett will talk about "Driving Change and Growth for Marketers" in his keynote on Wednesday, June 12. As a best-selling author, business change agent, and marketing expert...
The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET. If you haven't registered yet for the search and social marketing conference, today is your last chance to register at the...
Today's Google Doodle may be the most moving logo Google has ever posted. The Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home from Iraq after 18 months of...
