When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. After all, they have large numbers of users and are still growing, thanks in part to innovations on each platform.
Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing news and tips from the past week.
Google is fighting a National Security Letter (NSL) issued by the U.S.government, with the Electronic Frontier Foundation (EFF) acknowledging it is one of the first firms to do so. Google took the unusual step last month of revealing, albeit in...
Google's privacy policies are under investigation by the Information Commissioner’s Office (ICO) to see if they are illegal under UK law. The move comes after French data protection regulatory CNIL confirmed that Google had made no attempt to meets...
When developing your video strategy, it's important to ask yourself in a serious way what you're looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable.
With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online newsroom. While most brands report having an online newsroom as part...
There's no doubt that tablet ownership is growing month-on-month in the U.S. UK and other markets, with a predictable surge having taken place this Christmas. The range of desirable tablets at varying price points has grown – the iPad doesn't stand...
Without a doubt, 2013 will be even more challenging for search marketers to break through the noise and engage with their audience. The amount of information and the fragmentation of online consumer channels will continue to grow exponentially and...
Google couldn’t grow its record-breaking U.S.search market share beyond 67 percent in December, comScore reported. Meanwhile, Bing continued its incremental gains, as Yahoo’s share grew for the first time in longer than a year.
Popular search engine optimization, social media, and PPC metrics tool provider Raven Internet Marketing Tools has announced that it’s discontinuing its popular rank checker tool. This decision comes after failing to pass an annual Google AdWords...
How can you more effectively sell your SEO services, build your brand, and ultimately make more money? Many of us come from a technical background and are still developing creative or sales skills. SEOs may have started out in IT or programming, or...
In October, Google smashed its own search engine market share record, accounting for 66.9 percent of all searches conducted in the U.S.comScore reported. Microsoft’s Bing also had a record month, hitting a less spectacular though still noteworthy...
Google is the primary way teenagers conduct research in today’s digital world, according to new Pew research. Teachers say teens are most likely to first turn to Google or another search engine as their main research tool 94 percent of the time.
I’m not one to make announcements like this, and usually titles like this only mean the opposite. How many times have we seen the famous “SEO is Dead” title? A quick Google search for the term yields results less than one-week-old showing that...
What is the difference between content creators and curators? Further, who are the people behind the rise of photos and videos as social currency? Pew Internet set out to answer these questions in a recent project.
Companies that have the best data (the kind that can be made actionable) stand a better chance at beating their competitors. Why? Because a key challenge to effective marketing is scaling your efforts – and since such a wide range of tactics can be...
For the second straight month Bing saw its U.S.search engine market share on the rise. Meanwhile, Google held steady, duplicating its record share of the search market, while Yahoo held steady after 10 months of declines, comScore reported.
There are several important trends hidden in plain sight in the U.S. Online Video Rankings for July 2012, which comScore Media Metrix announced on Friday. First, 184 million U.S. Internet users watched 36.9 billion online content videos in July 2012.
Investment in digital continues to soar! When the IAB released the IAB Internet Advertising Report for the full-year 2011, it demonstrated impressive 22 percent year-over-year growth for digital marketing and offered further excitement for digital...
Google has been celebrating the London 2012 Olympics every day with a unique Olympic-themed Doodle. However, today’s interactive Google Doodle is easily the best and most fun so far, letting everyone compete for their own virtual gold medal.
