SEO News

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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Not even the world's biggest brands are immune from reputation disasters. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked...

  3. Social Media Monetization in a 'Mobile First' World

    As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine recently celebrated its first birthday. The day before, the Vine team said on the Vine Blog: When we launched Vine on January 24, 2013, we didn't know what to expect. To say that we've been blown away is an understatement.

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    Last week, Search Engine Watch shared our top 10 predictions for video in 2014. This week, Unruly Media shared its 10 social video predictions for 2014. Why would you want to get a second opinion on which way video marketing is headed in the coming...

  6. The Biggest Mobile Trends and Stories of 2013

    In August 2012, Google published its famous Multiscreen Study, which stated that for the average user, cycling between smartphone, tablet, and desktop throughout the day is the norm. In hindsight this seems obvious, but at the end of 2012 it was a...

  7. Search Revenues Hit $8.7 Billion in First Half of 2013

    Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic. The first half of 2013 was a record high for online advertising revenues, coming in at...

  8. 6 Tips For Hiring a Real Social Media Marketer

    Never have I written anything that has inspired such response as my last article on Search Engine Watch on how to hire a social marketer. Both lovers and haters responded in droves. Today's article addresses the major questions and issues that arose.

  9. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Launching a website is a little like making homemade soup. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it just right. But this step – the testing – is often ignored before a...