Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion.
Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here's what you need to know about Promoted Page Likes ads:
At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate.
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
If you’re at work, you know there are things that you could be doing right now to improve your website’s SEO. Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked...
This post is a look at how my team built a website that nearly broke 100,000 visitors in the first month after launch, and grew to more than 350,000 organic visits per month in only 6 months. We were operating based on a modified version of my...
A brand’s website or blog should be its ROI hero, but in many cases it ends up being a public relations liability. The failing truth: “99% of the reasons why websites fail are 100% preventable,” Rebecca Murtagh reminds brands in her new book...
The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. This is a net positive since most content on the web sucks. It should come as no surprise that this seismic...
When using AdWords or any advertising medium, you always create ads with the prospect in mind. But unlike most other media that will run your ad as long as your checks clear and you don’t violate editorial policy, Google cares very much that your...
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S.and about $5 billion in revenue.
For a long time many publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. It served no other marketing purpose at all. This has led to large numbers of sites being hit by link...
A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis, and being able to do so quickly. Facebook users log on a lot and spend a significant amount of time each session, which means lots of ad impressions...
Most Monday-morning marketers and advertisers will want to know which Super Bowl ad was the winner of last night’s big game. Well, it often depends on which metric you use to measure the scores. But, by two important measures, Budweiser’s 2013...
Well, 2012 has been one of hell a ride for the search marketer. The only way to describe it is a series of ups and downs, thrills and spills, twists and turns. It has been a roller coaster of a year. Regardless of your type of business, practices...
Each holiday, it gets more difficult to decipher the various reports we receive, as more and more companies share their insights. Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of the...
Bing Webmaster Guidelines are live and tucked away in the Content Guidelines section of Webmaster Help help most business owners understand the broad strokes of search marketing” and will not contain deep, exhaustive answers, according to a blog...
When I planted beets this summer, I followed the instructions on the seed packet and spaced them 6 inches apart, with 15 inches between rows. In a three-foot wide bed, that meant I had room for only two rows, or a total of about 32 plants.
You have a great idea and want to bring it to market; fast! Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don't launch a crowdfunding campaign without a clear strategy and agile plan including three key...
Slowing growth and lower CPCs in paid search don’t bode well for companies like Google, though advertisers are seeing a higher return on their paid search investment, according to recent reports. U.S.search spend grew by 11 percent Year over Year...
With more than 2 million orders of the iPhone 5 placed within the first 24 hours, the consumer mobile movement shows no sign of waning. Mobile touches every demographic regardless of gender, age, race, and even income.
