It has now been 18 days since Penguin 2.0 rolled out on May 22, 2013. In the aftermath of that rollout, webmasters that were affected are now desperate to recover. Some are looking to toward the Disavow Links tool to bail them out.
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.
Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin. Cutts officially announced that Penguin 2.0 is...
To compete successfully in today's new media landscape, simply having an optimized website isn't enough. You must now consider a number of new factors when designing your website. These factors include modern design and content, usability and...
One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the...
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...
Today's Google Doodle for Earth Day 2013 has a lot to experience. So much, in fact, Google created a "sightseeing checklist" to make sure you don't miss anything. All four seasons, animals, and weather that you control are among the natural wonders...
Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC topics including retargeting, product ads, and PPC abroad. During a keynote, Paul Feng, product management...
Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2.
ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. Is this up, down or sidewise from previous reports?
You can expect another Google Panda update to roll out this Friday or Monday, according to Google’s Distinguished Engineer Matt Cutts. Also, Cutts has revealed that Google is working on a significant change to the Penguin algorithm.
2012 has been quite the year with many events that shaped it. These events ranged from the death of the legendary singer Whitney Houston, Facebook's IPO, the London Olympics (and Gabby Douglas winning the gold medal), the U.S.election (and...
You know you’ve hit the big time when you end up in a feature article in Wired. That’s what happened when Brian Christian wrote about the A/B test — the technology behind some of the biggest e-commerce online.
Not surprisingly, YouTube marketing news and developments continue to dominate this year’s installment of our video marketing year in review for 2012. In reverse chronological order, here are the top 20 video marketing stories of the past year:
2012 has been a year of rapid change. The markets have changed, the search algorithms have changed, the SERP results have changed, and how we define what we do is changing. We're in an industry that is now 15 years old and growing rapidly.
Investment in digital continues to soar! When the IAB released the IAB Internet Advertising Report for the full-year 2011, it demonstrated impressive 22 percent year-over-year growth for digital marketing and offered further excitement for digital...
When you connect to the Internet, your computer or mobile device is assigned an IP address. The vast majority of IP addresses in use today conform to Internet Protocol version 4 (IPv4) and this is the standard that has been widely used on the...
In February 2013, Google announced a big change coming to AdWords PPC advertising: enhanced campaigns. Several feature and functionality improvements are associated with the upgrade, but most notable is the integration with tablet and mobile...
What’s the top-level domain (TLD) of your website? If you’re a big brand, more likely than not it’s .com; if you’re a nonprofit, it’s probably .org; if it’s a more generic domain name, perhaps you’ve got the .net version.
