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  1. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. The new product, which Yahoo is launching in connection with location...

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. This is something that is starting to change for a couple of reasons:

  3. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0 went live on May 22 and webmasters braced for the worst. With the release of the much-anticipated algorithm update, many in the industry wondered how bad the damage would...

  4. How Will Enhanced Campaigns Effect AdWords' Conversion Optimizer?

    Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. The deadline is looming on the horizon (July 22). With so many elements changing in the AdWords management flow, advertisers are scrambling to ensure all...

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. With evolving features and functionality, as well as situational needs to...

  6. 22 Facebook PR Secrets Every Community Manager Should Know

    Is Facebook blue the new black for community managers? Social dashboards indicate Facebook marketing fashion changes by the season. In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five, and...

  7. 10 Vital Steps to Building Social Influence

    Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. In essence, influence means you're inspiring others without having direct control over whether they take action.

  8. International Expansion: Break Down Barriers With Google+ Hangouts

    Expanding internationally is extremely challenging. You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to deal with different time zones, languages...

  9. Facebook Home Hits 500,000 Downloads, Getting Negative User Reviews

    Despite mostly negative reviews from users, Facebook's custom Android user interface Facebook Home has surpassed 500,000 downloads. That's according to information technology hack Benedict Evans, who posted the apparent milestone on Twitter.

  10. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...