Google AdWords is introducing another new feature to encourage advertisers to convert their campaigns to enhanced campaigns. Google is now allowing advertisers to nominate specific text that will display for their sitelink descriptions within their...
Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. The new product, which Yahoo is launching in connection with location...
Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S.advertisers spending more than $100 million between March and May of this year...
Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. This is something that is starting to change for a couple of reasons:
It has now been 18 days since Penguin 2.0 rolled out on May 22, 2013. In the aftermath of that rollout, webmasters that were affected are now desperate to recover. Some are looking to toward the Disavow Links tool to bail them out.
Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0 went live on May 22 and webmasters braced for the worst. With the release of the much-anticipated algorithm update, many in the industry wondered how bad the damage would...
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.
Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. The deadline is looming on the horizon (July 22). With so many elements changing in the AdWords management flow, advertisers are scrambling to ensure all...
Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin. Cutts officially announced that Penguin 2.0 is...
Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. With evolving features and functionality, as well as situational needs to...
To compete successfully in today's new media landscape, simply having an optimized website isn't enough. You must now consider a number of new factors when designing your website. These factors include modern design and content, usability and...
Google AdWords announced that they have begun the rollout of their new ad group level mobile adjustments for AdWords accounts. Only a limited number of accounts went active immediately, but like their rolling releases, if you don’t see it now, keep...
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
Is Facebook blue the new black for community managers? Social dashboards indicate Facebook marketing fashion changes by the season. In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five, and...
One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the...
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. In essence, influence means you're inspiring others without having direct control over whether they take action.
Expanding internationally is extremely challenging. You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to deal with different time zones, languages...
Despite mostly negative reviews from users, Facebook's custom Android user interface Facebook Home has surpassed 500,000 downloads. That's according to information technology hack Benedict Evans, who posted the apparent milestone on Twitter.
A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...
