SEO News

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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In an effort to focus on developing some of its more popular products, Yahoo has decided to retire some of its not-so-popular ones. However, all is not lost. Many of the features from the newly retired products have been integrated into other areas...

  3. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  4. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    When an online local listing for a business is incorrect, who’s to blame? The business owner? The search engine? The competition? Regardless of fault, the majority of people (73 percent) say they lose trust in the local business when it happens.