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  1. Social Customer Service Secrets to Avoid Negative Search Results

    According to a recent study, 72 percent of customers tweeting complaints to a brand expect a response time of less than an hour. Most marketers and public relations professionals are on board with social media, but now it’s time for sales and...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That’s where I analyze the site over time from a number of viewpoints. So, if Google’s Panda algorithm is measuring user experience, and your site gets 50 percent of its visits from mobile, then that means 50 percent of those Panda metrics are from...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to invest in call analytics to help identify which campaigns and keywords are working and which ones are wasting money.

  4. How to Solicit Feedback from Prospects and Customers

    In this case, unless he has forgotten our names or mailing address, no news almost certainly is good news: he's having too good a time to bother telling us about it. We hope he's had a great time, but since we haven't received a letter since his...

  5. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Limited time or resources have them talking at audiences as masses instead of investing in building relationships, one by one. Customers engaged with personalized, emotional messaging are up to 20 percent more likely to purchase at any stage of the...

  6. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Nielsen's 2014 Digital Consumer Report found that 84 percent of people that have smartphones and tablets utilize them while watching TV at the same time. People are spending more time accessing information from their smartphones than they are their...

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Around our office, we call the top-performing 20 percent "Golden Corral" keywords. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. This makes total sense and these are their 20 percent...