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  1. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Nielsen's 2014 Digital Consumer Report found that 84 percent of people that have smartphones and tablets utilize them while watching TV at the same time. People are spending more time accessing information from their smartphones than they are their...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Around our office, we call the top-performing 20 percent "Golden Corral" keywords. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. This makes total sense and these are their 20 percent...

  3. Conquering Content Marketing, Step 5: Measurement

    Shift 80 percent of the advertising spend to that list, and leave the rest of the budget for the campaign's general target group. It was time to activate her distribution strategy. According to Marketing Sherpa's 2013 analytics research, 96 percent...