Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to share expertise and sharpen their skills.
In June, “teamusa.org” was distributing approximately 22 percent of their budget to the keyword “2012 olympics”, and were also bidding on other keywords such as “us womens soccer team”, “usa field hockey”, and even “shaun white snowboarding...
London’s Summer Olympics took the gold with over 150 million tweets broadcast over the 16-day event. Twitter has released their annual “Year on Twitter” collection of the hottest trends, topics, and people across five different categories.
Events such as the Oscars or the Super Bowl might draw international audiences to greater or lesser degrees, but the 2012 Summer Olympics, featuring participants from more than 200 different nations, had truly global appeal.
This month marks the start of the 2012 Summer Olympics in London. Today’s social media community isn’t what it was four years ago and this year’s summer Olympics will be what some are calling the first “Socialympics”.
With the World Cup now behind us and Spain crowned the new champions, the next biggest sporting event that will capture our search imaginations will possibly be the Summer Olympics in London in 2012. Looking at search interest from the last two...
