Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to share expertise and sharpen their skills.
In June, “teamusa.org” was distributing approximately 22 percent of their budget to the keyword “2012olympics”, and were also bidding on other keywords such as “us womens soccer team”, “usa field hockey”, and even “shaun white snowboarding...
London’s SummerOlympics took the gold with over 150 million tweets broadcast over the 16-day event. Twitter has released their annual “Year on Twitter” collection of the hottest trends, topics, and people across five different categories.
Olympics2012Olympics2012 Donna Summer Today, Google published their search trend data as an interactive summary called, as always, Zeitgeist. If you were thinking of stabbing yourself in the eye after reading the data from Yahoo's 2012 search...
Events such as the Oscars or the Super Bowl might draw international audiences to greater or lesser degrees, but the 2012SummerOlympics, featuring participants from more than 200 different nations, had truly global appeal.
This month marks the start of the 2012SummerOlympics in London. Today’s social media community isn’t what it was four years ago and this year’s summerOlympics will be what some are calling the first “Socialympics”.
Led by Google and aided by the SummerOlympics and national elections, search ad spending will grow 27 percent to $19.51 billion in 2012, according to a new eMarketer report. By 2016, U.S.search spending could approach $30 billion.
They credit the quadrennial effect - events occurring every four years - as growth drivers in 2012, as the summerOlympics, U.S. Google’s share of the Internet ad market has risen almost 10 percent in the last five years, from 34.9 percent in 2006...
With the World Cup now behind us and Spain crowned the new champions, the next biggest sporting event that will capture our search imaginations will possibly be the SummerOlympics in London in 2012. Looking at search interest from the last two...
Online Video Advertising to Peak in 2012 Predicts eMarketer Report Posted by Greg Jarboe Sep 12, 2008 According to a new report from eMarketer entitled, "Video Advertising Online: Spending and Pricing," online video advertising will peak at 78.9...
According to a new report from eMarketer entitled, "Video Advertising Online: Spending and Pricing," online video advertising will peak at 78.9% in 2012 -- when "both traditional and alternative media companies will be distributing far more...