SEO News

2012 q3

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  1. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads.

  2. Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]

    Consumers spend more time on social networks than on any category of websites; total time spent on social increased 37 percent YoY this July, at 121 billion minutes that month. PC users spend approximately 20 percent of their online time in social...

  3. Mobile Consumer Spending: Big Data Insights for Holiday Retailers

    Mobile devices captured nearly 20 percent of all online shopping in Q3 2012, which bodes incredibly well for online retailers heading into the holiday season. Over the past year, total shopping sessions from has risen 161 percent, while smartphones...

  4. Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

    Two reports out just ahead of Facebook’s Q3 2012 earnings call paint a picture of plummeting CPCs for ads on the social network. The average cost per click for Facebook ads in Canada and the US has fallen back to 2010 levels, according to TBG Digital.