SEO News

2012 q2

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  1. The Biggest Mobile Trends and Stories of 2013

    In August 2012, Google published its famous Multiscreen Study, which stated that for the average user, cycling between smartphone, tablet, and desktop throughout the day is the norm. In hindsight this seems obvious, but at the end of 2012 it was a...

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the better. More focus on meaningful content and mobile engagement with...

  3. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    A new report published today by Unruly Media found a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. The report also found that online video ad shares have...

  4. Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports

    Multiple pay-per-click (PPC) studies have been released covering the second quarter of 2013 and it paints a positive picture on the increase spend and conversions in the paid search markets. Covario released the global paid search spend analysis...

  5. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    The automotive industry is experiencing a boom in mobile ad spending. Expenditures have increased nearly 375 percent from Q2 2011 to Q2 2012. Combined with a 51 percent conversion rate among mobile auto searchers per the recent xAd-Telmetrics...

  6. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    On Wednesday I will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO" and will be joined by Raj Rao, VP of Global eTransformation at 3M, Leo Haryono, SEO Director at Macy’s and Andy Johns, Product Manager of...

  7. Google Takes 'Top Global Brand' Title from Apple [Study]

    Buzz over new and improved products has helped Google surpass Apple in Impact Media Value, making it the Top Global Brand according to General Sentiment’s Global Brands Report for Q2 2012. Impact Media Value attempts to assign a dollar value to the...