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2012 Presidential Election

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  1. 10 Vital Steps to Building Social Influence

    The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Post-election analysis reveals that it was influence, transferred through the hands of individual voters, that...

  2. As Goes Paid Search, So Goes the Election?

    In the wake of last month’s presidential election, we’ve heard plenty of explanatory theories and analysis dissecting every aspect of the contest, from the varying accuracy of the pre-election polls to shifting demographics and the candidates...

  3. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    Presidential Polls] for the Electoral Scoreboard seen above swing state polls] to see how the all-important swing states are trending The Twitter Political Index also measures the sentiment around the two presidential candidates, based on 400...

  4. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    Public Interest in Websites of the Presidential Candidates Could 12,100 search requests in one month be inspired exclusively by George Romney, or was it due to the presidential campaign of his son? A considerable percentage of presidential...

  5. GOP Goes Google for 2012 Republican National Convention

    Google promises a convention “without walls” where conversations will be brought directly to voters ahead of the 2012 U.S.presidential election, which will take place Nov. Google and Fox News co-hosted a Republican presidential primary debate in...