SEO News

2012 Ad Spending

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. We all know that consumers, more often than not, will click on the...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. This type of ad can be placed as a banner in apps, such as in gaming apps. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent. These and other changes will force retailers to remain agile and invest in new ad technology. Marin's methodology for the study drew a sample from the...

  4. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  5. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    In December 2012, Ask ran an ad that was promoting a service to locate flu shots. Other websites such as the Center for Disease Control have been running an ad that directs clickers to a section of your website that is meant to educate the public...

  6. Is Super Bowl Advertising Money Well Spent?

    US advertisers spent $180 billion in 2012, but directed only 2 percent of that spend into mobile advertising, according to eMarketer’s Worldwide Ad Spending Forecast in January 2013. Should I supplement my Super Bowl ad spend with online video to...

  7. 2013: Tipping Point for Mobile Ad Monetization

    However, industry leaders are expecting this gap to continue shrinking, with eMarketer predicting U.S.mobile ad spending will reach $7.19 billion this year. This shift, in combination with deeper knowledge of mobile purchase behaviors, will mark...