Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar "content is king...
Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the...
Are you seeing less than 10 results in your Bing search results? There's a reason for that. Starting last week, Bing began changing up their search engine result pages (SERPs). No longer will you always see 10 results in your search results.
One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the...
Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. The report found that, globally, search spending for Q1 2013 is up 15...
From July to December 2012 Google received 2,285 government requests to remove content from its platforms, an all-time high. Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last...
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. In essence, influence means you're inspiring others without having direct control over whether they take action.
Full Disclosure: I work for Bing Ads as an Evangelist. This means I am constantly bombarded with fantastic information I think we should share instead of keeping locked up. What follows is some of that great information.
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Another niche social player worth exploring is question-and-answer site Quora.
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
Google Executive Chairman Eric Schmidt has defended the firm’s UK tax payments, claiming it operates within the law and is responsible for “billions” of spend in the country. Google has been hit by accusations in the past that it has acted in an...
When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. After all, they have large numbers of users and are still growing, thanks in part to innovations on each platform.
A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...
Today's Google Doodle for Earth Day 2013 has a lot to experience. So much, in fact, Google created a "sightseeing checklist" to make sure you don't miss anything. All four seasons, animals, and weather that you control are among the natural wonders...
WordPress is one of the most popular content management systems available today. In September 2012, it was reported that WordPress powers 1 in 6 websites. As someone who codes within WordPress on a daily basis, it's easy for me to sell WordPress to...
Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. The search giant reported revenues of over $13 billion for Q1 2013. As revenues rise year-over-year, company CEO Larry Page put the focus on future...
The closure of Google Affiliate Network (GAN) will create a lot of work for affiliate marketers. But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business...
While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that seems to have gone largely unnoticed in the SEO industry.
