SEO News

2012

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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. And, the research showed paid search was the channel most heavily...

  2. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. Version 5.0 of the handbook is dated March 2014, and contains updated...

  4. Videos Dominate Universal Search Results 65% of the Time [Study]

    Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping results, and news. In its latest research, Searchmetrics studied the universal...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    "Think of the website like a canvas where creativity meets technology. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager. I managed to catch up with Stark at the Adobe...

  6. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition. She directed a team of Doodlers at Google's headquarters in Mountain View, California, as they created the first animated Doodle in the...

  7. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). This is understandable. We all know that consumers, more often than not, will...