They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an effective emotional hook that the audience related to, resulting in almost 7 million views of the ad just on YouTube.
YouTube's monthly viewership is the equivalent of roughly 10 Super Bowl audiences. The YouTube team shared the news in a post on the YouTube Blog. Google hit the billion unique visitors mark in June 2011.
The best recent example of this is still Oreo’s response to the power outage at the Super Bowl, where one simple tweet with a picture earned them tens of thousands of new followers in the course of an hour.
Experienced marketing and advertising professionals don’t watch the Super Bowl like most Americans do. Will Super Bowl advertisers be able to dial in the previews and extend the post-Super Bowl bump this year?
Unruly Media has released a Super Bowl playbook and an infographic that marketers will want to read and look at even if they haven’t ponied up $3.7 million to $3.8 million for a 30-second spot during the big game.
Super Bowl, 13.7 million tweets Twitter has released their annual “Year on Twitter” collection of the hottest trends, topics, and people across five different categories. President Obama’s tweet, “Four more years,” was Twitter’s Golden Tweet of...
If you want Super Bowl stats, the self-described computational knowledge engine Wolfram|Alpha is the place to break down all the key Super Bowl 46 numbers before the New England Patriots and New York Giants game kicks off tomorrow night.
Unruly Media has just unveiled a new viral video chart of the greatest Super Bowl commercials of all time. The social video advertising experts at Unruly have also created a second viral video chart of top Super Bowl ads of 2012.
Packers win the Super Bowl Facebook’s Memology 2011 is a pretty good representation of the people, places, and events that most mattered to people over the course of the last year. While the top search lists from AOL, Bing, and Ask.com shed light...
The commercial, created by LA agency Deutsch, is the most shared branded video of all time, attracting an incredible 4.71 million social media shares and 46.05 million views since its release on February 2, just days prior to Super Bowl Sunday.
Green Bay Packers win Super Bowl second year in a row Sometimes insightful and often hilarious, the lists give an overview of the topics and terms on the minds of millions in the U.S.and beyond. We've already looked at the top searches on Bing and...
You might remember Google’s first real crack at TV advertising, during the 2010 Super Bowl, with their “Parisian Love” search commercial. As Google CEO Eric Schmidt said in a blog post at the time, “We didn't set out to do a Super Bowl ad, or even...
As an interesting sidebar, the Dallas Cowboys tend to be the most searched for team every season, although something as trivialas winning the Super Bowl and the Cowboys missing the playoffs at least allowed the Green Bay Packers a brief moment in...
The company will be focusing on major events, such as the Super Bowl or Royal Wedding, which have proven successful for the company in the past. Bringing Carol Bartz on board as Yahoo's CEO in 2009 was meant to be part of a major turnaround for the...
The news of the killing of Osama bin Laden generated an average of 3,000 tweets per second, peaking at 5,106 tweets per second at 11 p.m.while this year's Super Bowl, which previously held the sustained tweets record, saw 3,000 tweets per second...
For example, Pepsi opted to use a social media campaign in lieu of a Super Bowl ad last year for the first time in 23 years. A year ago, CompTIA released a study showing that small and medium-sized businesses are becoming some of the fastest...
That's bigger than the Super Bowl audience was in February. Oh, and this year's Super Bowl set a record as the most-watched telecast in U.S.history, with approximately 111 million people watching the game.
Super Bowl, Mardi Gras, Easter, and the State of the Union address bubbled to the top that month. A search query, in its essence, is a question requiring an answer. Fortunately the search engines are intelligent enough to find us what we need with...
Mobile searches related to Chrysler, a Super Bowl advertiser, were 102 times higher after the ad was televised; desktop searches for Chrysler increased only 48 times more than usual. For GoDaddy.com, another Super Bowl advertiser, searches for the...
Million views and counting for Super Bowl Ads on YouTube's Ad Blitz - AdWords Agency Blog SEM Basics Tips for Making the Most of Feeds by Andrew Girdwood Seven tips for using feeds from other sites to ensure you're among the first writing about a...
