SEO News

2011 Ad Spending

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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. This type of ad can be placed as a banner in apps, such as in gaming apps. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach...

  2. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Mobile ad spending needs some context to understand its potential, and Mary Meeker's annual Internet bible offers exactly that. In 2011 we spent 10 percent of our media time on our mobile devices, but the medium attracted only 1 percent of ad...

  3. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    But as digital grows up to become a competitor for those ad dollars it is also time for us to begin thinking, and talking the language of the wider advertising world. It’s the basis of inbound marketing and the currency traded among the globe’s...

  5. Is Super Bowl Advertising Money Well Spent?

    US advertisers spent $180 billion in 2012, but directed only 2 percent of that spend into mobile advertising, according to eMarketer’s Worldwide Ad Spending Forecast in January 2013. Should I supplement my Super Bowl ad spend with online video to...

  6. As Goes Paid Search, So Goes the Election?

    In terms of share of voice, as measured by the percent of politically-oriented ad impressions on U.S. Barackobama.com earned 55.5 million ad impressions in the six months leading up to the election as a result of queries on over 10,100 keyword terms.

  7. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    The automotive industry is experiencing a boom in mobile ad spending. To capitalize on effective mobile ad strategies that reach consumers at the right stages of the purchase cycle, marketers must understand the nuances of mobile Auto user...

  8. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    PLA spend made up 10 percent of the search spend, and advertisers who ran on PLAs last year saw 100 percent YOY growth on those ad placements. Cyber Monday reached $1.465 billion in online spending, up 17 percent versus 2011, representing the...

  9. Holiday Season Search Trends of Top U.S. Retail Brands

    When it comes to ad keywords, Best Buy is taking the route of bidding on their own keyword which has a massive search volume of over 9 million per month. In ad keywords, CVS is bidding on keywords such as “drug store”, “generic drugs”, “cvs minute...