SEO News

2011

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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. Version 5.0 of the handbook is dated March 2014, and contains updated...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Panda 4.0 rolled out six weeks ago and we’ve learned a lot since then. I provided initial P4.0 findings on my blog, which covered the power of the nuclear option, subject matter experts surging, forums benefitting, Phantom victims recovering, and...

  3. EU Commissioner Hints at YouTube Probe After Google Investigation

    The European competition commissioner Joaquín Almunia has suggested that when he completes his antitrust investigation into Google, he might follow it with a YouTube study. The Google investigation has been going on since 2011, with the European...

  4. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition. She directed a team of Doodlers at Google's headquarters in Mountain View, California, as they created the first animated Doodle in the...