SEO News

2011

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  1. Local Business Reviews Read By 85% of Consumers [Survey]

    BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the past couple of years, as well as the types of businesses that people are searching for.

  2. Animated Google Doodles Welcome First Day of Summer and Winter 2013

    Whether you’re in the northern part of the earth’s hemisphere getting ready for swimsuit season or the southern part, where you’re cozying up with layers, today’s Google Doodle by guest artist Christoph Niemann has something for everyone in...

  3. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Carpe diem! Time is money and the clock is ticking in the race to acquire, decipher and leverage data. Despite the saturation of coverage over "big data" in recent months, many brands are struggling to figure out when and how, exactly, to ride the...

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    How often do you walk into a store you've never heard of, on impulse, and buy the first thing you see? If you answer "very often", you're a digital marketer's dream. You, the uninformed and impulsive buyer, provide the first- and last-click...

  5. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA Today. Mississippi Attorney General Jim Hood claimed Google was up to its old tricks by allowing websites to be found that sell illegal...

  6. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    Who doesn't love a good movie? Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on what movie to see. Not only has Google found a way to quantify movie search intent, but also predict...

  7. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  8. Defining Authorship: The Difference Between Contributors and Guest Authors

    Everyone loves to speculate on Author Rank and its effect on the SERPs long term. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword. To add to the hype, people are completely misunderstanding...

  9. Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War

    Today's Google Doodle may be the most moving logo Google has ever posted. The Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home from Iraq after 18 months of...