BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the past couple of years, as well as the types of businesses that people are searching for.
Whether you’re in the northern part of the earth’s hemisphere getting ready for swimsuit season or the southern part, where you’re cozying up with layers, today’s Google Doodle by guest artist Christoph Niemann has something for everyone in...
New findings from online ad network Chitika confirm it's anything but lonely at the top. According to the study, the top listing in Google's organic search results receives 33 percent of the traffic, compared to 18 percent for the second position...
Carpe diem! Time is money and the clock is ticking in the race to acquire, decipher and leverage data. Despite the saturation of coverage over "big data" in recent months, many brands are struggling to figure out when and how, exactly, to ride the...
Another month and another new release of comScore search engine rankings for the U.S.for May 2013. Google and Bing are both up, while the other top search engines comScore tracks (Yahoo, Ask, AOL) were flat or saw declines.
Google has reached an agreement to buy navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup.
How often do you walk into a store you've never heard of, on impulse, and buy the first thing you see? If you answer "very often", you're a digital marketer's dream. You, the uninformed and impulsive buyer, provide the first- and last-click...
Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA Today. Mississippi Attorney General Jim Hood claimed Google was up to its old tricks by allowing websites to be found that sell illegal...
Who doesn't love a good movie? Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on what movie to see. Not only has Google found a way to quantify movie search intent, but also predict...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Taking some inspiration from Google, Yahoo's search results have gotten a makeover. Yahoo announced its brand new look today – one that includes a Google-like navigation bar, and search results that appear higher on the page and seem to load faster.
Everyone loves to speculate on Author Rank and its effect on the SERPs long term. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword. To add to the hype, people are completely misunderstanding...
Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc). So Google yourself first. Do you like the results that come up on the first two pages of search results?
You may be doing everything correct in multilingual search – from translating your content properly to localizing your keywords and putting proper canonical tags on the pages – and still find out that you can’t seem to sell anything online in...
The European Commission (EC) has revealed that it is likely to reject Google's proposed search changes. European Competition Commissioner Joaquin Almunia addressed the European parliament yesterday and said that Google's proposed changes to its...
Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Hulu, which is owned by Disney, News Corporation, and Comcast, has been holding a secret auction to sell itself. Yahoo put in a bid (in the $600 million to $800...
Jeffrey Hayzlett will be the keynote speaker at SES Toronto 2013. Hayzlett will talk about "Driving Change and Growth for Marketers" in his keynote on Wednesday, June 12. As a best-selling author, business change agent, and marketing expert...
Today's Google Doodle may be the most moving logo Google has ever posted. The Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home from Iraq after 18 months of...
In June 2011, Google introduced author information in the SERPs. Since doing so, much has been written about the importance of ensuring search marketers have taken steps to set up authorship in Google+.
Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn't an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask is...
