Ok so maybe not in that order, but both are important. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to just “Moz...
With responsive sites, often the categories are internally linked OK, but go a level deeper, to the product level for example, and the internal linking tends to drop drastically. HTTP/1.1 200 OK Content-Type: text/html Vary: User-Agent Content...
It's OK to geek-out about it. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! My earlier post, "Social Media ROI: How to Define a Strategic Plan...
OK, this one isn’t a metric, but it belongs here. Search marketers depend on data to make decisions. Bids are raised, keywords are paused, and ad text is changed based on data. Unfortunately many decisions are being made based on metrics that...
That isn't OK. Everyone is doing it you should try it too! Right? Well, you might or you might not. Too often, sites pick up a technique just because another site uses it, thinking awesome, that’s cool for me, too!
For example, a typical webpage displaying content should throw a 200 response code (which means OK, the request was successful). Technical SEO audits are one of the most powerful deliverables in all of SEO.
OK, I’ve just inherited an account and am ready to get my audit on. Want to learn how to inherit paid search campaigns and get them started on a new, exciting path to success, and how to create a sustained plan of continuous campaign auditing...
OK, But Branded Search is Probably What Helps Assist in Direct Traffic Conversions OK, I'm Convinced! However, there remains a skeptical, more “old school” crowd, that still needs to be shown the need for organic search devotion.
OK, you don’t have to answer, it’s obvious. One of the many important on-page SEO elements is having a keyword-relevant URL for a given site page. I was going to say the widely used term “keyword-rich” but that is often misunderstood and usually...
OK well really, #JFDI, but I will let you fill in the blank. Now many of you may not live near one of these cities or know what it is like to be part of the entrepreneur spirit that these articles write so fervently about, but I’m fortunate enough...
One such company in an extremely competitive industry for SEO was being charged $6,000 per month for SEO and was getting OK value for a couple of years, and now – five years later – realizes an approximate value of $319,000 “worth” of organic...
OK, those are extreme cases, but you need to be prepared to not always be winning, and to ride out the tough times. There are certain qualities that are necessary for any winning SEO strategy that can be broken down into the 4 Ps of SEO: proactive...
Content Writers Have Their Rights Trampled on a Daily Basis and Are OK With It Until earlier this year, I wrote for several of the organizations now lovingly known as content farms (I know, booo, hiss!
OK, so I'm not an expert on frogs, but the point is that the two articles are different, but offer no distinct value from one another. And advice has typically centered on the need to develop unique content for your website.
OK, key point here: Google is not a partner. Increasingly, the quality of Google's search results and business practices are being called into question. A new study co-authored by Benjamin Edelman and Benjamin Lockwood attempted to measure bias in...
They may have OK content, but the link profile is weak, and no other compelling reason for it to be there seems to exist. Sometimes life is unjust. You work hard, you become master of your domain, but then you don't reap the rewards that you...
OK, don't really raise your hands, I can't see you from here. Raise your hands if you're playing with Facebook ads, trying to figure out how this can complement your search marketing efforts. But I know that about 92 percent of you had your hand up.
For example, Quality Score has a defined range: is poor is OK is "great" The idea of a good paid search account is a myth. An account is simply an aggregation of campaigns. Campaigns combine ad groups.
Ok, so that doesn't monetize YouTube directly, but Google is likely looking at the big picture of profitability instead of the limited scope of siloed revenues. The idea that YouTube makes no money for Google is widely held by many.
When I use a header checker, (have tried several) I get status 500 Internal Server Error but when I go to the page it returns status 200 OK. EricEnge Buying Links is Hard Work BY THE NUMBERS Paid link building isn't as easy as it used to be...
