Ever wanted to craft art on Google's homepage? Today is your lucky day – if, for some reason, your mother really likes Google's logo. Google celebrates Mother's Day 2013 with an extravagant interactive Google Doodle that lets you craft, print, and...
Yahoo and Microsoft may have just extended their revenue-per-search guarantee, but Yahoo has apparently been trying to escape its 10-year search deal with Microsoft in order to join forces with Google, according to reports.
A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar "content is king...
When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with .edu links. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains (TLDs).
To the world outside of your colleagues, clients, and partners, your website is your company. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your...
Google has acquired news summarization start-up Wavii for more than $30 million. The deal was first reported by TechCrunch earlier this week and finally confirmed by Wavli in a post yesterday on their website:
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
Today's Google Doodle for Earth Day 2013 has a lot to experience. So much, in fact, Google created a "sightseeing checklist" to make sure you don't miss anything. All four seasons, animals, and weather that you control are among the natural wonders...
The Orabrush success story was told at SES New York 2011. It was retold at SES San Francisco 2011. And it was retold again at SES Chicago 2011. And each time, attendees of the leading global event series about search and social marketing learned...
The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure statements for online advertisements, ads and reviews.
Google is wishing users a happy St. Patrick's Day today with a cute animated Google Doodle featuring a group of six Irish step dancers (five girls and a boy) all dressed in green, with each bearing one of the letters making up Google's name.
The European Commission (EC) hit Microsoft with a €561 million fine Wednesday, after the firm failed to keep its promise of offering Windows users a choice of web browsers. Web browser rivals Google and Opera tipped off the EC about Microsoft's...
Social media is a focal point for brands. One of the most compelling reasons is because their marketing team, agency and/or consultants have convinced them that being social is required to compete. Brands are also pursuing social because search...
Have you looked at your Google Analytics setup recently? No, seriously. When was the last time you thought about the Google Analytics code mucking up your website? If it's been a while, you might just want to look into it.
Marin Software registered for an initial public offering last week. Venture capitalists love the ad-tech sector, but Marin is one of the first filing for initial public offering. Marin offers workflow, tools, analytics, and optimization in what it...
Forgoing the traditional Valentine's Day Doodle, Google has produced a new interactive Doodle primarily honoring American engineer George Ferris. Today's Google Doodle depicts a carnival scene with the traditional Google letters illustrated as rides.
For the eighth year in a row, Google has made into the top five of an annual survey of the U.S.general public on corporate reputation. Google was fourth in the 2013 Harris Poll Reputation Quotient report, with a score of 81.3 percent – one of just...
The Yahoo-Microsoft search deal isn't working as planned, according to Yahoo CEO Marissa Mayer. Speaking at the Goldman Sachs Technology and Internet Conference, Mayer said she wants to see the companies do more than exchange search market share...
As former advocates of the Mayan Apocalypse could no doubt tell you, predicting the future isn’t an exact science. We made it through 2012 without facing an apocalypse, and now thoughts are turning to what might happen throughout the rest of 2013.
Google AdWords for video can help experienced marketing and advertising professionals to go global or go local. This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property.
