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  1. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    In particular, channel partners are bidding on brand search terms, pushing up prices for hotels to attract direct customers, and in some cases, even using brand search traffic to redirect customers to alternative hotels.

  2. Rip Van Winkle: "Things Change Fast in Today's World"

    Oh, and let them know that the U.S.core search market grew 16 percent in 2009, driven by a 6-percent gain in unique searchers and a 10-percent gain in search queries per searcher. SES New York Responds to Reasons Search Engine Marketers Attend SEM...

  3. Consumers Head Online for Local Business Information

    Google Maps usage grew from 15 percent market share in the fourth quarter of 2008 to the number one local search site in the second quarter of 2009 with 24 percent market share, according to the comScore IYP/Local Combo Report.click to enlarge

  4. SearchDay | 3 Keys to a Successful Web Presence

    Search grew 19% over 2007, maintaining its role as the driving force behind the continued (yet . News from the Search Engine Watch Blog is planning to leave the Sunnyvale search engine. Keys to a Successful Web Presence SEW EXPERTS: AU NATURAL A...

  5. SearchDay | Twitter 101

    Search grew 19% over 2007, maintaining its role as the driving force behind the continued (yet . Search Drives 5th Consecutive Record Setting Year in Internet Advertising Posted by Nathania Johnson Mar 30, 2009 Despite the economic decline of 2008...

  6. Battling Click Fraud is Important for All Involved

    That still leaves double-digit fraud, and not the double decimal place number pushed by the largest seller of clicks in the search space. Search engines versus fraudsters is a long-raging battle. We hope that the search industry will do well in...

  7. Click Fraud Increased Slightly in Q4 2008

    The click fraud rate grew slightly year-over-year. The overall industry average click fraud rate grew to 17.1 percent for Q4 2008. The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google...

  8. SearchDay | Should You Target the Head or the Long Tail?

    Google's first page advertisers grew by 58%, and Live Search grew by 42.3%. Search Ad Quality Score 101, Part 2 COLUMN: SEM 101 Getting a good quality score requires that you create relevance and continuity from beginning to end of the search...

  9. Measuring the Impact of Multichannel Marketing

    Search marketing grew up as a direct response medium that stood on its own. But, at other times, search comes into play in response to an offline campaign. Also, look at the types of search queries performed in the local search engine.

  10. SearchIgnite Releases Q1 Search Marketing Data

    SearchIgnite has released search marketing spend data for Q1 2008 and the news is good for Yahoo, and so-so for Google and Microsoft. Yahoo demonstrated the largest gain with a 57.6% increase in search marketing spend from last Q1.

  11. The Why Behind Paid Search Trends: Measurability

    In 2006, paid search grew 32.2 percent, while traditional media grew just .5 percent. There are countless reports that paid search is on the rise and is projected to continue trending upwards. Paid search offers unprecedented ability to measure...