SEO News

2007 Interactive Marketing

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  1. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. The patent describes an “interactive targeting rule editor,” which enables users to create a targeting rule to identify desired search results.

  2. Google Gumby Logo Honors Art Clokey's 90th Birthday

    Google's homepage is paying homage to the godfather of clay stop motion animation Art Clokey with an interactive Gumby Doodle. Clokey also brought his creativity to marketing, with an early 1950s stop motion commercial for Andersen’s Pea Soup and...

  3. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...

  4. SearchDay | 3 Keys to a Successful Web Presence

    Keys to a Successful Web Presence SEW EXPERTS: AU NATURAL A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning. Yield Software Launches Search Marketing Suite Posted by...

  5. SearchDay | Should You Target the Head or the Long Tail?

    The four groups are: The American Association of Advertising Agencies (AAAA)The Association of National Advertisers (ANA)The Direct Marketing Association (DMA)The Interactive Advertising Bureau (IAB) The Council of Better Business Bureaus (BBB) is...

  6. Hubspot Releases State of the Twittersphere Report

    I started up again when I heard Peter Shankman speak at a local interactive marketing luncheon. It's Official - Twitter's a Marketing Medium Hubspot has released a report it dubs the "State of the Twittersphere" which they say is akin to Technorati...

  7. Local Search: Where's the Love?

    And at SES Chicago last week, local was given lots of airtime in sessions about search marketing, online video, and shopping search. There have been many fence sitters in the SMB segment for online marketing and search.

  8. SearchDay | SEO Link Building Fundamentals

    But the rewards are large and it's a fundamental requirement for marketing any Web site, regardless of how established it may be. Internet Advertising Up 15.2% for the First Half of 2008 Posted by Nathania Johnson Oct 7, 2008 The Interactive...

  9. Link Building via Word-of-Mouth

    Is your company taking advantage of word-of-mouth marketing (WOMM)? In one month, 10 different people tell you about a new helpful site that offers an interactive tool to help parents screen babysitters.