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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It's a good reminder to create a campaign that's unexpected, something that gets attention, whether it's a video or animation. Tesco was in the midst of a controversy over using horse meat in its burgers and was fighting reputation fires all day...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It's easy to be swept up in the hype of controversy about which linking strategy is OK and Matt Cutts' latest cryptic video response. Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If it's a micro-site or a video asset, people are going to be looking for it via search. Social Listening This is the time when the ad world is paying close attention to those companies who are long time sponsors (Bud Light) and those who are first...

  4. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    video (ideation/production/promotion), and viral content production/promotion. Social media marketing has become a routine part of SEO recommendations. Time for a New Definition of SEO Google looking more like a portal (a la Lycos back in the day)?