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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The social web is full of people who are passionately engaged in topics that impact your business. To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships with important individuals over time.

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review websites or social media). UserTesting.com presents a way for you to send real live people on the same journeys your...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively easy to do. Standard bounce rate doesn't take time on page into account, which can give you a much stronger feel for user engagement...

  5. 9 Things You Must Update When Moving Your Business Location

    Are you thinking about moving your business to a new location? Moving your business from one place to another is about more than just packing up the truck and signing a lease. Your website, email marketing templates, email signature, business cards...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    Continuing to look at just keyword data won't work for your business. This new manifesto allows you to actually match your SEO and content marketing strategies to measurable business outcomes. In 2014, new SEO reporting requires a shift to...