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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Tesco was in the midst of a controversy over using horse meat in its burgers and was fighting reputation fires all day, but forgot something important: they sent out a regularly scheduled tweet at the end of the day: "It's sleepy time so we're off...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Delivering the right message to the right person at the right time. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless options to track data and our...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. UserTesting.com presents a way for you to send real live people on the same journeys your customers...