It's time to shed a little clarity on the subject in a simple format. For several months now debate has continued about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest...
So while you were spending all that time concentrating on your content marketing, what were you doing about making sure you met the rest of the 200+ points on the algorithm? Are you showing Google no one is at the helm while you spend all your time...
This means SEO is now ongoing, integrated, and strategic – whereas it used to be one-time, isolated, and technical. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put...
According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. Ad creative would then focus on an offline call to action relevant to the various brick and...
While Google is still the huge powerhouse when it comes to search market share in the US, Microsoft / Bing is definitely making its presence known with a nearly 2 percent increase from this time last year.
Because you're going to represent yourself as a real human being and put in the time and effort, you want to make sure you're only listing sites that are curated by real people. It takes time, energy, and brainpower.
What if it's your first time? Boy, do I love link data. I love generating a list of backlinks and digging through them to get an idea of what a client has so that I can figure out what a client needs to do.
Recently I have been doing research into apps that help with both automation (to save me time) and cleaning out the crud that builds up from heavy use of my phones. Here's a list of 10 free and paid Android apps to make your life easier and help...
Here's the thing: if you're practicing over-optimization, it's time to change. Once upon a time you could easily hide text in your pages by using the same color font on the same color background. Whatever technique you use, hidden text is hidden...
You're doing your due diligence and reading content anyway – get more from your time by using it for content curation. The ones that feature the smartest folks, on a variety of topics, all broken out by topic/category/niche so you're like a kid in...
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
Whatever cliché term you want to call it – thinking outside of the box, ideating, etc.now is the time to do it. After you've had your fun conceptualizing, it's time to iron out which potential link campaigns are most likely to generate quality...
His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time bidding ad exchanges. Google’s Active View viewability measurement solution has been given the nod from the...
In addition to knowing your name, you may find that your coffee is already made and waiting for you by the time you get to the counter. What time of day are they most likely to interact? Hubspot offers a great social media planning calendar which...
Keep things informal and have a great time! After all, they have large numbers of users and are still growing, thanks in part to innovations on each platform. However, for brands – especially those in sectors such as retail – it's also important to...
Increasingly, your audience is spending time interacting with your brand on mobile devices every year. Craver then highlighted his experience with TKTS, which from their website, allows you to "get fast, accurate, real-time listings of all Broadway...
So each time you create a new piece of killer content, you can go in and add it to your web directory listing, to get noticed as quickly as possible. Building something that can stand the test of time takes time itself.
On a larger scale of 30-50,000 products, that becomes much more difficult, but if you have a small feed, that's totally realistic and that's a really good use of your time. At least at this point in time, it's a really good investment.
Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the Facebook network underscored the importance of visuals even further. Facebook wants stories shared through their platform to be more...
Occurring every spring, March Madness is the one time during the year when the public becomes fanatical over Division I college basketball finals wherein brackets are completed, bets runs rampant, and anxious fans gather to watch the games and...
