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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    There’s nothing like hitting a Web page for the first time and immediately seeing a video trigger with audio. So, when Panda focuses on user happiness, it’s not hard to see why sites employing deceptive tactics like what I mentioned above would...

  2. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. Small businesses have a hard time creating content that offers readers something truly valuable.

  3. Deal With the Big Rocks First

    Many website teams spend too little time on the big rocks, but spend years on the sand and water. So, before you go spending time on sand and water, make sure you have all the big rocks in place, first.

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    All time estimates are averages based upon the usage of tools and for a site that is small to medium size. Every Week - Total Time 15 Minutes: Estimated Time Estimated Time In the majority of cases, this is an excellent time investment; a lot of...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. And with that comes a new expectation - your business...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That’s where I analyze the site over time from a number of viewpoints. You can often find glaring problems by visiting those top pages… And if you catch a Panda hit quickly, you can click the "With Change" button to compare the current timeframe to...

  7. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Most of the time the keywords that drive online sales or leads are the same keywords that drive phone calls. More than 70 percent of mobile searchers use click-to-call when getting to your website. Do you get calls from your website that you can’t...