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  1. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Nielsen's 2014 Digital Consumer Report found that 84 percent of people that have smartphones and tablets utilize them while watching TV at the same time. People are spending more time accessing information from their smartphones than they are their...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.

  3. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Specifically, I’ll cover what I’m calling "Panda tremors," or increases and decreases in traffic over time since the algorithm update rolled out on May 20. Did Panda go real-time? For the first few weeks, I only saw enhanced recovery or decrease...

  4. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    By Charles Seagle, Mokulele Elementary School, Hawaii: "If I could invent one thing to make the world a better place it would be a Time Machine. Doodle 4 Google competition. She directed a team of Doodlers at Google's headquarters in Mountain View...

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    I had a hard time believing that, based on the additional volatility I was seeing. ABR takes time on page into account and can give you a much stronger view of engagement. This recipe is guaranteed to drive low dwell time and a nasty hangover.

  6. Google Must 'Forget' Unfavorable Search Results in Europe

    This could be the new reality in Europe as Europe's high court has ruled that Google and other search engines are required to remove results that are deemed to "appear to be inadequate, irrelevant or no longer relevant, or excessive in relation to...