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  1. Disney Dominates Halloween Keyword Ad Spend

    Of the total $2.9 million spent on ads by retailers for the time period, $720,000 was spent on Disney-branded keywords. Over the same time period, $67,000 was spent on keywords for costumes that contained the word "sexy," with another $42,000 was...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    There’s nothing like hitting a Web page for the first time and immediately seeing a video trigger with audio. So, when Panda focuses on user happiness, it’s not hard to see why sites employing deceptive tactics like what I mentioned above would...

  3. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. Small businesses have a hard time creating content that offers readers something truly valuable.

  4. Deal With the Big Rocks First

    Many website teams spend too little time on the big rocks, but spend years on the sand and water. So, before you go spending time on sand and water, make sure you have all the big rocks in place, first.

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    All time estimates are averages based upon the usage of tools and for a site that is small to medium size. Every Week - Total Time 15 Minutes: Estimated Time Estimated Time In the majority of cases, this is an excellent time investment; a lot of...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. And with that comes a new expectation - your business...