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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    However, copy optimization, i.e.testing a succession of alternate ads to find the best performer, can be a lengthy process of trial and error that takes time to produce positive results. Optimizing your paid search ad copy is arguably the most...

  2. Buy side attacks Isda early termination protocol

    If you do this, any time a bank is in trouble, it incentivises me to close out my positions before the stays kick in. I don't have any confidence the regulators can make a bank solvent within 24 hours every time.

  3. JPX has 'no plans' to list Nikkei 400 futures overseas

    We have no plans to list JPX Nikkei 400 futures for the time being to other exchanges as we would like to develop the market ourselves. Yamaji says the JPX group also has plans to list options on the index and while it may take time for the Nikkei...

  4. Poor liquidity stalls long-dated Thai derivatives market

    The problem is that the market still remains lopsided, with a much stronger demand to buy dollars forward rather than sell them, and Teh does not think this will change any time soon. Thai markets had a tumultuous six months in the first half of...

  5. New frontloading flap over €8bn clearing threshold

    Category two firms will be given 12 months to comply with the mandate, but any trades executed during that time will subsequently have to be cleared, a requirement known as frontloading. The industry is now stepping up its efforts to have the rules...

  6. Netting problems will restrict pension funds, FCMs warn

    That was the last time I had anyone ask me about it," says a lawyer at one US buy-side firm. Lawyers struggle to remember cases in which a pension fund has defaulted on its swaps, but this hypothetical question is taking on painfully practical...

  7. Green credentials and RBS deal work in BNPP's favour

    Most institutional investors hate drawdowns - a major drop in performance at any one time - so the allocation model we have is based on a measure of expected loss in extreme scenarios. BNP Paribas was the winning bidder in this year's biggest deal...

  8. Ossiam rewarded for innovation in strategies

    The indexes are designed to offer large-cap equity market exposure with a value bias, and are intended for buy-and-hold investors with a multi-year time horizon. Ossiam wins ETF provider award Specialist exchange-traded funds (ETF) provider Ossiam...

  9. BBVA leads inflation and interest rate trades in Spain

    BBVA took a portfolio of inflation-linked Italian bonds, swapped the bond coupons for a one-time payment at maturity, and added participation in the performance of the Euro Stoxx 50 index. BBVA put together an SPV-issued note that pays a leveraged...

  10. 4 Pitfalls to Avoid Heading Into the Holidays

    If you are planning for really big spikes, I’d encourage you to contact your search representative ahead of time to let them know the plans. Be nimble and enjoy this time because it really is one of the best times of the year to be in search...

  11. Using Analytical Analysis to Help Improve Conversions

    Choosing only one segment at a time to view the following areas in Google Analytics. If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives. Of course, no one likes declining sales trends or...