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  1. 26 Free Must-Have Tools for PPC Success

    Google Analytics Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Excellent Analytics Plugin for Excel Use this plugin to pull Google Analytics data into Excel...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    In August of last year, Google Analytics stopped showing webmasters which keywords were guiding traffic to their sites. Not bad for a day's work. No one knows Google's search algorithm for sure, except for a privileged few at Google Headquarters.

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    We’ll use Google Analytics to illustrate how to use data to make informed decisions. The proper balance between organic search, social media, email, paid search, referrals will vary. Far too often, marketers depend on search position, fans, likes...