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  1. How to Create a Social Media Friendly Landing Page

    We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Our hypothesis at Conductor when it came to why the headline types in our study resonated the way they did was that given the millions and millions of blog posts, emails, video, and social content created on the Internet each day vying for our...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Overnight: 1 day With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? UX design was largely unappreciated for many years, but the rash of...

  4. Influential Twitter Accounts Indexed More in Google [Research]

    Between two queries, the company found a total of 6.2 billion Twitter pages indexed in Google, "which is a pretty small number when you consider that there are 500 million tweets per day," Eric Enge, CEO of Stone Temple Consulting said in his post...

  5. Content Conundrum: The Vanity vs. Performance Dilemma

    It's the modern-day content marketing dilemma – subjective vanity versus objective performance. Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in poor disguise.

  6. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do so two months prior. School may have just got out for some, but that doesn't mean search...

  7. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    But at the end of the day what will you have gained? +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with at least 1,000 followers on their...