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  1. Matt Cutts Extends Leave From Google Into 2015

    Companies make decisions every day. Matt Cutts stunned digital marketers when he announced that he would be taking a leave of absence in July 2014. Well, looks like we’re in for another surprise. On his blog, Cutts announced that he would be...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    How will the team communicate throughout the day? You think you know what will sell, you think you know what people want, but it is really hard to tell as the day goes on. The National Retail Federation is forecasting the largest growth year since...

  3. Spooky Google Doodles for Halloween 2014

    Then, the eighth century marked the point when Pope Gregory III declared that November 1 was a day to honor the saints and martyrs, and became known as All Saints’ Day. Just as Halloween has seen some evolution over the years, so have the holiday...

  4. SEO Is No One-Trick Pony

    At the end of the day, we are not optimizing for "rankings. At the end of the day, if I’m the customer, I want money. PR "back in the day" may have strictly referred to "submit press releases to gain links," but that has certainly not been the case...

  5. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    CYBER MONDAY (#1 Shopping Day) BLACK FRIDAY (#2 Shopping Day) By day? Today we’re diving into the top two shopping days with a 24-hour breakdown of search activity level for each day. RANK IN SPEND EVENT DAY 1 Cyber Monday Monday 2 Black Friday...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    But the demand for types of content is changing every day, and the audience you serve expects more than ever before. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers...

  7. Centralizing Location Data: 3 Steps to Local SEO Success

    Lay the groundwork for people to successfully find the business when searching, regardless of device, location or time/day After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to...