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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Google cares a lot about your click-through rate (CTR). When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? Broad Match keywords: Instead, choose exact and modified broad match...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Low-quality guest posting is something to which Google has turned its attention (and hammer) since the start of the year. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    People are much more cautious about link-building now, and rightly so - no one wants to leave a footprint for Google. That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When you click "Fetch and Render," Google will fetch the page and render it using the necessary resources to build the page content. Once you access Google Webmaster Tools, click Search Traffic from the left menu, and then Search Queries.