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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    They match the content so well in design, color, etc.that it’s hard to tell they are ads. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When you click "Fetch and Render," Google will fetch the page and render it using the necessary resources to build the page content. If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Visibility for keywords searched and content sites that your target market is using. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Click on the Create Report button and it will save it in your account. How the content is consumed: Unique visitors, page views generated, and which content held visitors attention more/less. Click on the link in the title of each report below.

  5. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    This makes Twitter content a platform for live content discovery, which is effective not only for relaying news, but also for brands to get out their messages. Much the same way sports teams purchase "champions" hats before a big match, so they can...

  6. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Based on what the reports reveal, you may want to act on optimizing your channel design, content, or thumbnails, to best speak to your target audience. In addition, if your content is faring well in foreign countries, you may want to consider...

  7. 7 Ways to Make Your Google Search Result Stand Out

    Your meta descriptions won't have an effect on your rankings, however, this is your chance to encourage searchers to click your link over your competition's. If your domain name has your targeted keyword(s) in it, that's a bonus, however, don't go...