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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But when you click them, you sure know they are… Then I had to click through to the next page, which of course loaded more ads. Trying to click through 30 component pages on your mobile phone will literally drive you insane…It was a horrible user...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Review the click and conversion attribution models of paid search traffic in order to maximize the output of paid search marketing budgets These four major online channelsare: Search engines Comparison websites

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for every click, then it needs to convert. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more...

  4. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. The business that wins AdWords is the one that can afford to spend the most for a click.

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    When a user sees both you and your competitor in the SERP for a particular keyword, the probability that either one of you gets a click reduces dramatically. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of...

  7. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and wasting valuable time. Bidding on your brand terms can provide a lot of benefits - they tend...

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Think of a reason, or follow-up why people would click through to your site. How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since...

  9. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Click the Segmentation drop down, which should currently read "All Sessions. You can often find glaring problems by visiting those top pages… And if you catch a Panda hit quickly, you can click the "With Change" button to compare the current...