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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    When a user sees both you and your competitor in the SERP for a particular keyword, the probability that either one of you gets a click reduces dramatically. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of...

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and wasting valuable time. Bidding on your brand terms can provide a lot of benefits - they tend...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Think of a reason, or follow-up why people would click through to your site. How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Click the Segmentation drop down, which should currently read "All Sessions. You can often find glaring problems by visiting those top pages… And if you catch a Panda hit quickly, you can click the "With Change" button to compare the current...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It can also be very valuable to think not just about your new editorial pillars but also how you may play on the psychological triggers of your audience to drive purchase, or click-through in the case of digital content.

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  7. How to Solicit Feedback from Prospects and Customers

    From First Click to Follow Up Please click the button below to tell us all about your experience. Lots of survey tools that interact with website visitors, chat boxes, help desks, click-to-call features can enable that communication.But unless we...