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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Companies can also choose to add their logo and a call-to-action button at the end of the video, directing viewers to a website. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73...

  2. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    When it came to integrating those social networks into retailers' product pages, most websites covered the social media bases; but coming in just ahead of the others in terms of integration was Pinterest's "pin it" button at 62 percent, versus...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    Next Question…” button with a smiley face. On your website, treat every visitor engagement with a button, link, form, and scroll bar as a micro-conversion, a mini-outcome leading to the desired one. Watching an introductory video as a reward for...

  4. 7 Ways to Make Your Google Search Result Stand Out

    You can increase the likelihood of these annotations to show up in search results by adding a +1 button and a Google+ badge on your page. Your efforts shouldn't stop there, however. A general listing without all the bells and whistles just won't...