Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch your video – then this basics guide is for you.
To compete successfully in today's new media landscape, simply having an optimized website isn't enough. You must now consider a number of new factors when designing your website. These factors include modern design and content, usability and...
After you've installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it's time to go a bit deeper. Many great plugins are available to help your WordPress site when it comes to SEO, usability, and conversion.
"People communicate with each other by conversation, not by typing keywords -- and we've been hard at work to make Google understand and answer your questions more like people do," said Google's Amit Singhal in a post on features announced at...
Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake of...
If a picture says a 1,000 words, then a beautiful interactive map overlaid with amazing advertising data must say 1 million. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye...
Google CEO Larry Page made a surprise appearance on the keynote stage Wednesday at the Google I/O conference. Page has a rare vocal cord nerve condition and has not made many public appearances because of it.
A whirlwind of upgrades, information, and new features have been spilling out of Google AdWords of late. Consider these five new features that will have advertisers and PPC managers excited about the progress.
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
Boy, do I love link data. I love generating a list of backlinks and digging through them to get an idea of what a client has so that I can figure out what a client needs to do. I love all the cool charts that certain tools give you and I really...
Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your...
At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social media network. If you haven't yet incorporated Pinterest into your social...
Starting and being a small business is a scary thing, especially with all the big businesses out there that you will likely have to compete with. A competitive edge is something that you always want to keep, no matter what type of business you...
Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn't an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask is...
Yelp has remained a leading review site for local businesses for quite some time. Although the restaurant industry is no doubt the most present on the site, other businesses are beginning to take advantage.
Google Shopping has been around long enough that various merchant resources are now available, both from Google and from third party agencies. If you want to know how to add products on Google Shopping, a simple Google search will yield a ton of...
As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm changes of years past and it started me thinking about...
Consumers are making more of their purchasing decisions on mobile devices – whether on a smartphone or tablet – in addition to making it one of their primary channels to research products. A recent survey by Telemetrics and xAd showed that 50...
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could...
Improving your conversion rate is one of the most important tactics in your SEM toolkit. The conversion optimization discussion focuses (and rightly so) on getting visitors to take an action on your website or landing page.
