Local SEO and local online marketing is an excellent way to help local consumers connect with your business. Those who are local are more apt to go with your services because it is more convenient and easily accessible, and therefore local...
Digital marketing services are growing. As more companies enter the digital age and look to generate demand for their products and services online, the need for digital marketing services is growing exponentially.
When it comes to your efforts as a marketer, hopefully you have a clear understanding of your audiences and who you're trying to reach, have been able to devise a detailed and cohesive strategy in the different areas you want to focus, and have...
According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April...
Another month and another new release of comScore search engine rankings for the U.S.for May 2013. Google and Bing are both up, while the other top search engines comScore tracks (Yahoo, Ask, AOL) were flat or saw declines.
Mobile and social have been among the most talked-about subjects for the last couple of years. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective?
Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). Designed to appeal to the ego of an influencer, it's a concept that has some negative connotations, due to the whole "ego" bit.
It has now been 18 days since Penguin 2.0 rolled out on May 22, 2013. In the aftermath of that rollout, webmasters that were affected are now desperate to recover. Some are looking to toward the Disavow Links tool to bail them out.
Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. Now, it seems the pendulum has swung to the opposite extreme. The hype around Facebook and social media in general, appears...
Twitter introduced the Vine app on January 24. Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over the past several months. In fact, Vine is one of the top free apps in the iTunes charts.
Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc). So Google yourself first. Do you like the results that come up on the first two pages of search results?
Have you heard any of these questions in any meetings recently: What's this Vine I hear about? Should we be on Vine? We only have six seconds? While Vine was acquired by Twitter and released in January 2013, consumers have instantly jumped all over...
Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest driver of conversions in Q1 2013. In analyzing more than 500 million shopping experiences...
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.
Today's Google Doodle may be the most moving logo Google has ever posted. The Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home from Iraq after 18 months of...
Every Mother's Day, the pressure is on for online flower stores to use elements of persuasion throughout their PPC ads and websites to engage and convert visitors. With more than $2.3 billion forecast to be spent on flowers for Mother's Day 2013...
To compete successfully in today's new media landscape, simply having an optimized website isn't enough. You must now consider a number of new factors when designing your website. These factors include modern design and content, usability and...
If a picture says a 1,000 words, then a beautiful interactive map overlaid with amazing advertising data must say 1 million. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye...
Starting and being a small business is a scary thing, especially with all the big businesses out there that you will likely have to compete with. A competitive edge is something that you always want to keep, no matter what type of business you...
In 2013 technology and marketing professionals are as busy as they have ever been. We're juggling projects, clients, deliverables, deadlines, and tons of data. Our phones have become the hub for much of our professional communications and a growing...
