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  1. 22 Facebook PR Secrets Every Community Manager Should Know

    For post frequency, Zarrella found in his research that the sweet spot is four to five times a week but recommends brands use this as a starting point and experiment from there. Is Facebook blue the new black for community managers?

  2. Paid Search Testing, March Madness Bracket Style

    However, congrats to Ohio University Bobcats, my alma matter, on their first trip to the Sweet 16 since 1964! We talk all the time about testing in paid search. Testing ad copy, landing pages, keywords, bids, etc.

  3. March (Link) Madness: Breaking Free of Link-sanity

    Yet every year I fill out a bracket, follow the entire championship (well unless I’m completely busted by the Sweet 16) and get swept up in the “madness. Along with much of the rest of the country, this week I submitted my official NCAA tournament...

  4. Social Media Madness -- The Sweet 16, Part 2

    We're down to the Sweet 16. With NCAA March Madness on the horizon, I felt it only appropriate to put together a Social Media Madness bracket in the hopes of answering: Who is, or who will become, the king of social media?

  5. SearchDay | Social Media Madness -- The Sweet 16

    Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. You have to be sweet, and you'll get a lot of yeses simply by asking.

  6. Social Media Madness -- The Sweet 16

    'Tis the season of college basketball. In less than a month, corporate America will suffer a $4 billion dollar loss in productivity as a consequence of workers ardently filling out basketball brackets for the office March Madness pool, according to...

  7. SEW Experts: Social Media Madness -- The Sweet 16

    In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. In today's building brand equity column, "Social Media Madness -- The Sweet 16," Erik Qualman scores each company's strengths and...

  8. SearchDay | Breaking the Norm with Search

    Back in the day the (now retired) Overture Keyword Tool made assembling keyword baskets simple and sweet. Today's Top Story: AaronShear Breaking the Norm with Search SEW EXPERTS: BIG BIZ One untapped way to capture search traffic is to combine...

  9. Google Mobile Advertising on the Content Network

    This is really sweet because Google provides lots of space on that page for you to describe your business, competitive advantages, etc.as well as a clickable link that lets potential customers call you immediately.