Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings. Google dropped 0.6 percent in April, dropping from March's 67.1 percent to 66.5 percent.
Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake of...
Ever wanted to craft art on Google's homepage? Today is your lucky day – if, for some reason, your mother really likes Google's logo. Google celebrates Mother's Day 2013 with an extravagant interactive Google Doodle that lets you craft, print, and...
In 2013 technology and marketing professionals are as busy as they have ever been. We're juggling projects, clients, deliverables, deadlines, and tons of data. Our phones have become the hub for much of our professional communications and a growing...
Google Shopping is updating their feed specifications as part of the rollout of the new Google Shopping based on product listing ads. The changes will affect accounts in the U.S.as well as globally. The biggest change is for Google Shopping...
Is Facebook blue the new black for community managers? Social dashboards indicate Facebook marketing fashion changes by the season. In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five, and...
If Shakespeare was right and brevity is indeed the soul of wit, Comedy Central and Twitter are on the right track. That's because the comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first...
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
When you’re sick it’s very easy to tell. You may have aches and pains, a fever, sore throat .the list of symptoms goes on and on. Online marketing ailments, however, may not be so easy to identify. You may be posting on a regular basis and growing...
A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...
The closure of Google Affiliate Network (GAN) will create a lot of work for affiliate marketers. But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business...
Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the Facebook network underscored the importance of visuals even further. Facebook wants stories shared through their platform to be more...
A month after hitting its highest U.S.search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away what essentially amounts to crumbs from the giant pie that is Google's dominance, according to comScore.
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
Occurring every spring, March Madness is the one time during the year when the public becomes fanatical over Division I college basketball finals wherein brackets are completed, bets runs rampant, and anxious fans gather to watch the games and...
Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing news and tips from the past week.
Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up so it can alert you when you need a new toothbrush. And as a marketer, what if you can access that data so you can deliver an email to that person’s...
ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. Is this up, down or sidewise from previous reports?
Your domestic SEO program is progressing well. Your rankings are up, traffic is up, and conversions are looking good. But something is seriously amiss abroad. Those optimizations you sent to the UK team still haven't been implemented.
“Can you name a city in New Jersey that doesn’t have an E in its name? It’s not easy…” So say the multitude of recent Facebook posts that have inundated the feed of pretty much everyone on Facebook. It’s easy, and it’s so simple that even Great...
